Search Engines and Flash: Secrets, Tricks, and Black Magic

The Black Magic of Flash SEO Duane Nickull Sr. Technical Evangelist Adobe Systems July 2008 ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Speaker bio - Duane Nickull  Current   Chair - OASIS SOA Reference Model Technical Committee (OASIS Standard as of 2006)   Community Member (Planning Committee) - Ontolog Forum   Contributor - OASIS SOA Reference Architecture Technical Committee   Contributor – Most Web Services Specifications   Host – Duane’s World TV (http://tv.adobe.com)  Past:   Contributor/architect - W3C Web Services Architecture   Chief Architect/Chair - United Nations CEFACT Technical Architecture (SOA)   Chair - OASIS eBusiness SOA Technical Committee   Chief Architect - ebXML Technical Architecture (first major SOA)   Co-inventor - GoXML Contextual XML Search (51 unique patent points)   Co-Inventor - XML Commerce Pro (1997-8) first fully XML commerce engine  Author (books, white papers, technical articles0  Speaker (Conferences, Universities …)  My Band http://www.myspace.com/22ndcentury ® 2 Copyright 2008 Adobe Systems Incorporated. All rights reserved. My work   http://www.google.com/search?source=ig&hl=en&rlz=&=&q=soa+white+paper&btnG=Google+Search   http://www.google.com/search?hl=en&q=search+engine+optimization+tricks&btnG=Search ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. This beat out MSDN, IBM Developer Networks and Sun DN   http://www.google.com/search?hl=en&q=enterprise+developer+resources&btnG=Search ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Agenda   Understanding the basic forces working against you.   A look at Ichabod   What testing needs to be done   Some tips you can employ today. ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Search Engine Ranking Process   Can be broken into two main phases:   The initial crawling, indexing and page rank   Dynamic page rank scoring using adaptive algorithms ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. RULE #1: Do not get too worried about initial page rank!   This is only a starting point, all is dynamic afterwards.   Google’s page rank has some funny results http://www.blogger.com/publish-confirmation.g?blogID=17460203&postID=8164939958507135964&timestamp=1224750925988&javascriptEnabled=true ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. RULE #1: Do not get too worried about initial page rank! Why 8/10 for the admin page; 7/10 for the public page???? ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Dynamic Ranking is FAR more important than initial Yahoo and Google watch what you do! ® Copyright 2008 Adobe Systems Incorporated. All rights reserved. Agenda   Understanding the basic forces working against you.   A look at Ichabod   What testing needs to be done   Some tips you can employ today. ® Copyright 2008 Adobe Systems Incorporated. All rights reserved.