Shang's Portfolio

Serial No: 0001
Serial No: 0001
Docket No:

01
Issued Date:
02
rm
Issued From:
(Outlet Chop)

50
blöok
: 0001
ringgit malaysia fifty gift certificate ringgit malaysia fifty gift certificate
Issued By:
Serial No
gift certificate ringgit malaysia fifty gift certificate ringgit malaysia fifty
(Staff Name)
ringgit malaysia fifty gift certificate ringgit malaysia fifty gift certificate
rm50 : 0001
Serial No
blöok
Docket No:
be looked at














:

Issued Date
rm 20
Serial No: 0001
Docket No:
rom:

Issued F

(Outlet Chop)
ringgit malaysia twenty gift voucher
ringgit malaysia twenty
Issued Date
Serial No
:

ringgit malaysia twenty gift voucher
: 0001
ringgit malaysia twenty gift voucher
ringgit malaysia twenty gift voucher

gift voucher
ringgit malaysia twenty gift voucher
blöokat
be looked






Issued By:
(Staff Name)
Issued Fr
be looked at
om:
(Outlet Chop)
rm

20
rm



Issued By:
rm
(Staff Name)
10
ringgit malaysia twenty gift voucher
gift voucher
r
ringgit malaysia twenty gift vouc
inggit malaysia twenty gift voucher ringgit malaysia twenty gift voucher
10
her
r
ringgit malaysia twenty
inggit malaysia twenty gift voucher
blöok
blöo
be looked at


be loo






k
k
ed at







blöok sdn bhd (598089-T)
retailer of fashion and accessories
edana lim parina

managing director
Branding


m : +6012 602 2112

t : +603 7727 8982

f : +603 7727 8982

e : edana@blook.com.my
a : 46 Jalan SS21/1, Damansara Utama, 47400 Petaling Jaya, Selangor, Malaysia
SHANGLIM
Retail +65 9622 9022
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blöok
be looked at
blöok


be looked at
b






eautlöok bestlöok
babelöok
boldlöok
BASIC
hand/machine wash
blöok EU 12 do not bleach
US 10
be looked at


M
do not tumble dry
wash separately
BEAUTIFUL
warm iron
blöok EU 12US 10
be looked at
M


The core idea behind the re-branding exercise was to give the company an identity to work with in both local and
international markets (Malaysia & Australia). The proprietor derived the name blöok from the tagline of 'be looked at’.
T
the re-opening of a brand new
the re-opening of a brand new
the re-opening of a brand new
the re-opening of a brand new
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o combine the natural beauty of every woman and to celebrate beauty 04
, the obvious metaphor of a flower depicts
one’s opportunity to blossom and 'be looked at'. The blöok brand is about beauty, passion, personalisation and people.
blöok blöok blöok blöok Therefore, the blossom is hand-drawn lending a personalised feel.
be looked at
be looked at


be looked at


be looked at




34 & 36 Jalan Telawi 5, Bangsar
34 & 36 Jalan Telawi 5, Bangsar
34 & 36 Jalan Telawi 5, Bangsar
34 & 36 Jalan Telawi 5, Bangsar
Tel: +603 2287 7128
Tel: +603 2287 7128
Tel: +603 2287 7128
Tel: +603 2287 7128
01 Corporate Identity 02 Design of print materials 03 Banners along street prior to re-opening 04 Merchandise tags
05 Instore Visual Merchandising; Design & Graphics; Event — Launch & Fashion Show

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A D V O C AT E S & S O L I C I T O R S
Branding
SHANGLIM
Corporate +65 9622 9022
03
about us & our services
A D V O C AT E S & S O L I C I T O R S
A
l en & Gledhil is Singapore’s largest law firm, servicing
across a variety of practice areas including intel ectual property,
solutions. Our strength is in our team of experienced and
a wide range of clients, including some of the most wel -known
shipping and real estate are also consistently rated the best
trained lawyers who treasure the value of diligence and
local and multi-national companies and financial institutions.
in their fields by many publications. On the litigation front,
knowledge as wel as creativity and innovation in addressing
We pride ourselves in providing a premier legal service to
three of our senior partners who actively engage in
our clients’ needs.
premier clients. Over a number of years, Al en & Gledhil has
contentious work have been appointed senior counsel by the
In September 2000, Al en & Gledhil established a joint law
been ranked as the top corporate law firm in Singapore by
Chief Justice of Singapore in recognition of their achievements:
venture with Linklaters, a leading UK law firm, who itself is a
Chambers Global, The Asia Pacific Legal 500 and the
Michael Hwang SC, K Shanmugam SC and Tan Tee Jim SC.
member firm of Linklaters & Alliance, one of the largest
International Financial Law Review.
We are a ful service firm with the sole aim of providing the
integrated legal practices in the world. Our joint law venture,
Our managing partner, Lucien Wong, is widely acknowledged
best legal services to our clients. Economic development,
Linklaters Al en & Gledhil aims to bring together the Singapore
as one of the leading and most influential lawyers specialising
technological advances and social progress inevitably generate
expertise of Allen & Gledhill and the global expertise of
in corporate and financial services work. The renown of the
a host of legal difficulties to be resolved. Our mission is to
Linklaters, to provide our clients with an international legal
corporate and financial services teams at Al en & Gledhil
understand and analyse any problems that our clients may
service that is truly unparal eled in excel ence.
could be described as legendary. Our individual partners
encounter and to provide effective legal and commercial
Allen & Gledhill is Singapore’s largest law firm, servicing a wide range of clients, including some of the
most well-known local and multi-national companies and financial institutions. Law firms are traditionally
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somber and extremely corporate. The introduction of bright colours yet maintaining a very corporate approach to
their brand strategy worked perfectly to present the firm as professional yet approachable.
01 Corporate Identity — Logotype 02 Corporate Website 03 Corporate Brochure

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Branding
SHANGLIM
+65 9622 9022
03
Education
The SMU Tangram Lion — SMU's lion represents the qualities of Leadership, Strength, Dignity,
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Wisdom and Loyalty. It also reflects the country’
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s original name of Singapura, or "Lion City". The face
is depicted by means of a stylized tangram. Traditionally, a tangram is a collection of seven geometric
pieces set in a square. These pieces are moved to create a myriad of spatial possibilities, limited only
by the scope of human creativity.
01 Symbolic & Typographic Logo of SMU 02 Design of Corporate Print Materials 03 SMU Campaign

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Branding
SHANGLIM
Retail +65 9622 9022
04
The Eu Yan Sang (EYS) signature is composed of three primary elements: The Chinese logotype, the English logotype, the trees and the roots. The secondary elements
are the 'Earth Box' and the 'Sky Box'. The roots give a representation that they are deeply entrenched in our tradition, while the main trunk of the sturdy tree logo
represents their core TCM-based health care business. The upward reaching branches signify their efforts in expanding into other related businesses with a modern
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04
approach. The equal proportion of the symbol consisting of the 'Earth Box' and 'Sky Box' also reflects Balance and Harmony which is the core of TCM philosophy. In
June 2003, EYS received the Super Brands Award in Singapore. By 2006, EYS has received the iE Singapore Brand Awards (Top 15 Brands) for the fourth consecutive
year and the Fastest Growing Brand, top in this category (Brand Value of S$64.2million)
01 Corporate Identity 02 New packaging(s) 03 Advertising campaigns customised for the ‘new’ generation and modern approach to Traditional Chinese Medicine
04 Islandwide Campaign — capturing 32% of market from market leader within 6 months of product launch

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02
Branding
SHANGLIM
Corporate +65 9622 9022
03
®
®
®
Leather Upholstery For:
HEAD OFFICE
47 Loyang Drive Singapore 508955
Automobiles
Tel: +65 6788 2088 Fax: +65 6789 0020
Aircraft
www.jackspeedleather.com
SHOWROOM
210 Turf Club Road #01-B7 Singapore 287995
Seacraft
Tel: +65 6464 6088 Fax: +65 6464 9088
Jackspeed’s logo is direct and straight forward in illustrating the nature of its business which is automotive and various
(marine and aviation) transportation upholstery. Jointly organised by the Association of Small and Medium Enterprises
and Lianhe Zaobao, in 2003, Jackspeed won the SINGAPORE PROMISING BRAND AWARD within 2 years of
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re-branding. This Award recognises and honours Singapore brands that have developed and managed their brands
effectively through various brand-related initiatives.
01 Corporate Logo 02 Design of Corporate Print Materials 03 Corporate Identity on Company Vehicles

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INTERIORDESIGN
transforminglivesdesigningexperiences mappinginterventionsshapingthemarvelouscraftingnarratives
renovatingmemoriespreservingtraces poetictimespacedwellingintentinvent
Branding
SHANGLIM
Education +65 9622 9022
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A ‘brand’ campaign had to be created for the School of Design (being the latest faculty in Singapore Polytechnic) to create
awareness both school-wide and nation-wide for recruitment of staff and students. Amidst lecturing and tutorials, the
campaign was executed with talks, seminars, design forums, open-house visits, collaborative projects and paraphernalia. ‘Life’
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collaborative projects have been undertaken with Singapore Zoological Gardens, Makansutra - Gluttonsbay, World Toilet
Organization (WTO), Ikea, Trexi Toys and Mediacorp to name a few.
01 Typographic logo of faculty 02 Trexi Toys manufactured and sold : representing each faculty in Singapore Polytechnic 03
Design of Print materials 04 A collaborative project with WTO to design and create its first eau de toilette product. Students’
works were exhibited at the Second World Toilet Expo & Forum at IMPACT Exhibition & Convention Centre, Bangkok from the
16th to 18th November 2006.

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Branding
SHANGLIM
Retail +65 9622 9022
04
Qoo is a non-carbonated beverage from the Coca-Cola Company. Originally introduced in Japan in 1999, Qoo is now
available throughout much of Asia in a variety of fruity flavors.
01 Creating brand presence for the brand identity of Qoo, which comprises of the name and the Qoo character
(designed by Momoko Maruyama) 02 Packaging of Qoo beverage (various flavours) 03 Point-Of-Purchase materials
and in-store displays 04 Various print materials and promotions islandwide

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