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shoes
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  • Added: November, 02nd 2011
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Content Preview
TYPE FOR KICKS
PUBLIC TYPE
DanIEl HElD

SnEaKER CulTuRE HaS THRIvED FOR
TablE OF
DECaDES, buT SHOE COmPanIES
HavE InCREaSInglY CaPITalIzED
COnTEnTS
On THE DEmanD FOR OnE-OF-a-
KInD KICKS. COllECTORS, KnOwn aS
04
aDIDaS
SnEaKERHEaDS, HavE lInED uP TO
PaY HunDREDS, EvEn THOuSanDS,
16
COnvERSE
OF DOllaRS TO EnSuRE FEw PEOPlE
aRE wEaRIng THE SamE SHOES.
24
nIKE
This book will catalog a few of the biggest shoes to hit the streets,
some of them first released in the 20's with the most recent of them
coming out in 2010. All of these shoes do have a few things in com-
mon though. They are all fresh, and influence the culture and the
people around them through style, materials, and typography.
2

aDIDaS HaS bEEn
SHOwIng wHaT IS
uP FOR OvER 40
YEaRS, wITH TwO
ClaSSIC KICKS.
Adidas has been around since 1948, slick with the three
stripes. The selective use of Avant Garde allows anyone
wearing them to constantly be fresh. The use of stark
blacks and whites fit in with almost anything in your
wardrobe. Adidas great use of type does not overpower
the shoe at all, and allows the aspects of the shoe such
as the shell toe to be powerful aspects of the shoe.
4
5

Run DmC/// mY aDIDaS
walKED THROugH COnCERT DOORS
mY aDIDaS anD ROamED all OvER COlISEum FlOORS
I STEPPED On STagE, aT lIvE aID
all THE PEOPlE gavE anD THE POOR gOT PaID
anD OuT OF SPEaKERS I DID SPEaK
I wORE mY SnEaKERS buT I'm nOT a SnEaK
mY aDIDaS CuTS THE SanD OF a FOREIgn lanD
wITH mIC In HanD I COlD TOOK COmmanD
mY aDIDaS anD mE, ClOSE aS Can bE
wE maKE a mEan TEam, mY aDIDaS anD mE
wE gET aROunD TOgETHER, RHYmE FOREvER
anD wE wOn'T bE maD wHEn wORn In baD wEaTHER
mY aDIDaS..
mY aDIDaS..
mY aDIDaS..

6
7

"THE bREaK DanCERS,
THE TEnnIS
THEIR SHIT uSED TO
SHOE
alwaYS lOOK ClEan
anD CORRECT."
Break dancers where the trend setters street and shoe
culture in the late 80's and early 90's. They rocked tons
of clothes with the RUN DMC logo, which uses a Frint
Heavy, a typeface that looks a lot like Franklin Gothic.
This bold typeface allowed for a lot of spin offs, and the
type looks great when paired with almost any piece of
adidas apparel.
The adidas Stan Smith has sold over 30 million pairs since 1971.
8
9

THE STan SmITH HaS bEEn a HallmaRK OF
TEnnIS SHOE DESIgn SInCE ITS InCEPTIOn...
The adidas Stan Smith rocks design in a few different spots... The tongue, the
logo on the back, inside the sole, and on the bottom of the shoe. Pictured to the
left is the design on the bottom of the shoe, this relief in the rubber serves as both
design and function because it can help in keeping traction with the ground.
10
11

"bORIng wHITE
CHECK THIS OuT!
man SHOES HavE
Adidas created a design solution for these
shoes and on the Stan Smiths. They explore
bECOmE jIggY"
space and composition by repeating the logo
on the back of the shoe, bigger and on a dark
background. On the superstars however they
- FuTuRa 2000
have the logo showing on the front as well.
The Adidas Superstars (pictured to the right
is the Superstar 2) brought fresh to a new
level. The Run DMC song references them
at every turn. These shoes surely revolu-
tionized black culture in NYC.
12
13

On FElOn SHOES
The term "Felon Shoes" refers to how in prison the shoes were worn
without laces because they could be used as a weapon. Black youth
in NYC grabbed onto this fad and Dr. Gerald Bryne wrote a steaming
rebuttal to this cultural fad in his poem titled `Felon Sneakers', where
he essentially tried to nip this fad before it grew. RUN DMC flashed
back hard in My Adidas, and ultimately ended up on top. The style
stayed in fashion for a few more years, and hip-hop rained king.
"THERE IS nO waY In THE wORlD THaT
YOuR FElOn SnEaKERS Can FIll THE bIll
bECauSE THOSE SnEaKERS aRE uSuallY wORn
bY blaCK bROTHERS wHO HavE lOST THEIR wIll"

- DR. geRalD Deas
"mY aDIDaS OnlY bRIng gOOD nEwS
anD THEY aRE nOT uSED aS FElOn SHOES"
- RUN DMC
14
15

COnvERSE HaS
CHangED HanDS
buT STIll maKES
qualITY lIKE IT DID
baCK In THE DaY.
Converse was founded in 1908 and blew up with the
Chuck Taylor. While now owned by Nike, Converse still
produces completely new shoes. Oftentimes they base
new models off the famous `Chuck Taylor, All Stars'.
These spin offs are still huge in the streets, with millions
of pairs stepping all throughout the world.
16
17

all STaRS REmaIn ClaSSIC EvEn aFTER
THEY aRE nO lOngER a b-ball SHOE.

The old and the new Chucks have the same typefaces, it is interesting how through
hundreds of redesigns the typefaces have been kept the same. Throughout the shoes his-
tory (and hundreds of different patterns applied to the material) the type remains the same
-- bold, concrete, iconic. The font used on the side of the shoe is Memphis Medium, and the
autograph is actually Chuck Taylors. The same typeface has been used on these since 1930.
18
19

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