Ski and Snowboard Media Pack

Media
Planner
Snow Reports Resort Guide Snow Sport News

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Range
A of
Opportunities
Amongst a busy market place, our offering
stands out from the crowd due to the range
of opportunities we can offer the industry. A
combination of the Metro Ski and Snowboard Show,
Europe’s largest consumer wintersports show, the
Daily Mail Ski and Snowboard Magazine, the UK’s
best selling ski and snowboard magazine and our
new portal, metrosnow.co.uk will ensure that your
brand reaches the audience you need, whether you
are a retailer, tourist board, manufacturer, operator
or lifestyle brand. This season’s advertisers and
exhibitors include: lastminute.com, Columbia,
Easyjet, Land Rover, Snow+Rock, Austrian Tourist
Board, Whistler Blackcomb, Burton, Rossignol and
“The dmg portfolio fits our demographic perfectly BMW amongst many others.
and allows us to talk directly to UK skiers and
riders. We increased our exposure last season by
sponsoring the technique section and have had
lots of great feedback on both our advertising
and ski school.”
Ian Jenkins, International Sales Manager,
Whistler, Blackcomb www.metrosnow.co.uk

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What is it?

Daily Mail Ski and Snowboard Magazine is published monthly from

September to March

It is the UK’s best selling winter sports magazine

It has a cover price of £3.70

The average issue is 132 Pages

It has a readership of approximately 80,000 per issue
Where is it?
Magazines are distributed by Comag and available in WHSmith,
Tesco, Waitrose, Sainsbury’s, independent newsagents and specialist
retailers, including Snow+Rock
Distribution in major European Ski Resorts
Promotional Copies are distributed through the Metro Ski and
Snowboard Show, the Outdoors Show and other industry events, as
well as by leading British tour operators
There are over 2,600 subscribers
Approximate print run of 40,000 per issue
Who reads it
Our readership consists of professionals with a high disposable income
and 85% respond to advertisements in Daily Mail Ski and Snowboard.
Advertising with us means that you will reach the people most likely to
purchase your products.
66% of our readers do not read any other ski and snowboard
magazine
67% Male
33% Female
50% Earn over £40,000 per annum
39% are aged 18-34 and 57% are aged 35-54
Majority ABC1
55% are in professional or managerial positions
www.metrosnow.co.uk

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Daily Mail Ski and Snowboard has provided a credible vehicle
“ to reach the UK’s skiers and snowboarders. While there
are other titles in the market this is the one that is most
consistently available on news-stands, which means that my
brand reaches as many people as possible. ”
Kevin Young, Head of Marketing,
Snow + Rock
Display Rates
Premium
Double Page Spread £5,900
Front DPS

£7,500
Full Colour Page
£3,000
Outside Back Cover
£4,000
Half Page

£1,600
Inside Back Cover
£3,500
Quarter Page
£900
Brochure panel (9 per page)
£500 80 (d) x 59(w)mm
Chalet finder (12 per page)
£300 58 (d) x 59(w)mm
Retailers guide (16 per page)
£215 46 (d) x 43(w)mm
1/8 page
£400 56 (d) x 91(w)mm
5x1 £200 50 (d) x 43(w)mm
3x1 £175 30 (d) x 43(w)mm
Lineage
£2.75 per word
We also offer a wide range of marketing and promotional
opportunities tailored to meet your specific needs. Please
contact Sarah Sepahi for more information on these and
other opportunities.

Advertorials

Competition Giveaways

Branded Pages

Snow Calendar Sponsorship

Subscription Page Sponsorship

Sampling
For further information and to contact the sales team call Sarah Sepahi or
www.metrosnow.co.uk
Gabrielle Williams on 020 8515 2156

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Metro Ski &
Snowboard Show
London Olympia 22-26th October 2008
The Metro Ski and Snowboard Show has now been running for 35 years and can
truly be said to herald the oncoming European winter season. The 2007 show
was ever more successful with a 10%* year on year increase in visitor attendance
and over 220 exhibitors.
Over 80% of stand space has already sold for the 2008 show so please get in
touch with the sales team shortly to confi rm your presence at Europe’s largest
consumer wintersports show.
“What a great show,
it really is going from
strength. We will
defi nitely be back
next year.
Richard Seymour
”
Marketing Manager
Salomon GB
Stat Shot
33,459* Visitors
UK Events host more 17m visitors per year and generate £9.3bn of
Average visitor age of 31 with a slight
expenditure in the UK economy*
male bias
*‘Economic impact of the UK Exhibitions industry’ commissioned by the Association
Demographic Profi le - 89% ABC1
of Exhibition Organisers (aeo)
65% Skiers and 35% Snowboarders
94% of attendees interested in

returning in 2008
Best Show Ever!
“
”
93% of attendees winter sports

Jason Connell, International Sales Manager
expenditure is affected by the show
Ski Banff Lake Louise Sunshine
Average spend of £184 at the show
*Visitor attendance fi gure of 33,459 compared to 30,606 in 2006. Figure is organiser’s estimate at this time and is subject to ful ABC audit.
www.metrosnow.co.uk

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Marketing
& PR
In 2008 the show wil once again be in association with
the Metro newspaper, the UK’s 4th largest national
newspaper and this partnership contributes to a targeted
£800,000 marketing campaign in the preceding weeks.

£800,000 national through the line campaign

PR Coverage worth £2.25m

4 Page National Show supplement in Metro

5 Week radio campaign on XFM and Virgin

Partner E-Mail Shots to over 12.5m addresses
2008 New Show Features*
1000m2 Real Snow Spine Jump and Teaching Slope
Ice Kingdom
Powder Room
Land Rover Driving Experience
2007 Show Highlights
Land Rover Fashion Show and Brand Arena
Burton Rail Jam
Trespass Quarter Pipe
Crystal Ice Climbing Wall
XFM Gigloo….and 15 other features
2008 Rates
Space Only:
£240 per m2
*All features are correct at the time of going to print
Shell Scheme:
£290 per m2
Sponsorship Opportunities
Show Guide Entry: £200* compulsory
Onsite Banners:
£1,200 (9x2m Gal ery Banner)
The Metro Ski and Snowboard Show is a great opportunity

(Not Including Production)
to place your brand in front of over 35,000 wintersports
enthusiasts at the start of the winter season. Packages start at
Show Guide Advertising:
£20,000; please contact Damian Norman for further details.
Please contact Sarah Sepahi
uk
www.metrosnow.co.uk

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Online
www.metrosnow.co.uk is a year round snowsports portal combining
the sites of the Metro Ski and Snowboard Show and the Daily Mail
Ski and Snowboard Magazine with:
Live Snow Reports
Resort Guides
Feature Articles
Latest News and Information
Chalet, Brand and Retail Directories
Podcasts and Resort Videos
Supported by a subscriber database of over 55,000
people metrosnow offers unparal eled cut through
into the UK snowsports market
Rate Card
Sky Banner:
£30 per 1000 impressions -

must be over the value of £600
Banner:
£25 per 1000 impressions -

must be over the value of £500
Newsletter
Sponsorship: £2000 (released every 2 weeks

to the data base of 55k dedicated

Skiers and Snowboarders)
Directory Online
Chalet finder -
£300 per a year tenancy
Resort Guide entry -
£300 per a year tenancy
Retailers Guide -
£200 per a year tenancy
Travel & Transfers -
£200 per a year tenancy
Brand Directory -
£300 per a year tenancy
For further online video, micro sites and sponsorship
opportunities please contact:
sarahsepahi@dmgworldmedia.com
www.metrosnow.co.uk

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Imagery Courtesy of George Powell: TGSki
Contacts
Metro Ski and Snowboard Show
Metro Ski and Snowboard Show
Show and Sponsorship Manager
Sales Manager:
Damian Norman
James Nathan
T: 020 8515 2031 F: 020 8515 2089
T: 020 8515 2035 F: 020 8515 2089
E: damiannorman@dmgworldmedia.com
E: jamesnathan@dmgworldmedia.com
Metro Ski and Snowboard Show
Daily Mail Ski and Snowboard Magazine
Metro Ski and Snowboard Show
Marketing Manager:
Marketing Executive:
Tim Holmes
Maria Schuett
T: 020 8515 2756 F: 020 8515 2089
T: 020 8515 2017 F: 020 8515 2089
E: timholmes@dmgworldmedia.com
E: mariaschuett@dmgworldmedia.com
Metro Ski and Snowboard Show
Daily Mail Ski and Snowboard Magazine
Business Developer Manager - Parklife
Daily Mail Ski and Snowboard Magazine
Advertising and Promotions Manager:
Sales Executive:
Sarah Sepahi
Gabrielle Williams
T: 020 8515 2156 F: 020 8515 2089
T: 020 8515 2036 F: 020 8515 2089
E: sarahsepahi@dmgworldmedia.com
E: gabriellewilliams@dmgworldmedia.com
www.metrosnow.co.uk

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