Social Media B2B Marketing: Adhesives and Sealants Industry

Social Media Revolution: Creating Value for your B2B Business Presented at Ira Kaufman President Patsy Stewart Director Social Media ©2010 About the Presenters Ira Kaufman, President, Ira challenges owners and senior executives to clarify their goals and translate them into a consistent Brand and Integrated Media Marketing Strategy. He combines 30 years of rich experiences with businesses and nonprofits to guide them to leverage the power of social media for marketing, recruitment and organizational development . Ira collaborates with a team of experts to design interactive environments to create long term business value by integrating traditional advertising, online marketing, public relations and social media. His strong values and sensitivity to organization innovation and change are the foundation of his work. Ira has a PhD in Marketing and serves as a consultant, public speaker, and lecturer for companies and Senior Executive programs . Patsy Stewart, Director Social Media and Training, Patsy is responsible for designing and implementing social media strategies as part of an Integrated Media Marketing plan. She specializes in working with clients to generate conversations that create relationships. Patsy is well known throughout Virginia as a speaker, trainer and thought leader in Social Media. She manages a recruitment team that was recognized as one of the top 50 recruiters nationally using Twitter/social media. She is a national speaker, contributor to business publications and she authored the ebook, "How to Grow Your Digital Footprint". www.entwineinc.com Will B2B Companies Embrace Social Media? • B2C outpaces B2B on social media adoption • B2B Magazine's "2010" outlook – 6 of 10 B2B companies will increase social media Social Media Marketing Strategic Imperative 1. Provide Roadmap to navigate the world of digital media 2. Ask the right questions 3. Develop a mindset that integrates marketing efforts instead of seeing each as a silo Three Parts Part 1: Social Media Revolution – the Case Part 2: The Integrated Strategy Part 3: Social Media Marketing Tactics Social Media Marketing is a Business Reality, its Beyond the Revolution How are your preparing to maintain your competitive position? Are You Leveraging Social Media Marketing Opportunities? Social Media Revolution http://www.youtube.com/watch?v=NhPgUcjGQAw What are Your Leaders Saying? “There will be a huge change over the next year for… American Chemistry Council and chemical firms in the way we engage in debates and communicate our message… We will be de-emphasizing TV and billboards and focus more on advocacy and social media.” Randy Dearth CEO, LANXESS