Social Media for Non Profits

Social Mediafor Non ProfitsWhat is Social Media?Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online.BloggingPhotoMicroSharingBloggingVideoKey RSSSharingSocial PlatformsPodcastsWidgetsMessageSocialBoardsChatNetworkingRoomsSource: Universal McCain Comparative Study on Social Media Trends (March 2008)&&&Why should we care?In 2005, 8% of all adults online had a profile on a social network site. Today, 35% do.Source: Pew Internet & American Life Report (January 2009)In December 2008, 76 million people visited MySpace - a 10% increase from the previous year.*50% of adults online have a profile on MySpace.Sources: ComScore Inc. (December 2008)Pew Internet & American Life Report (January 2009)* Unless otherwise noted, stats are for the United StatesIn December 2008, 54.5 million people visited Facebook - a 57% increase from the previous year.22% of adults online have a profile on Facebook. Sources: ComScore Inc. (December 2008)Pew Internet & American Life Report (January 2009)In August 2008, 23.7 million people visited YouTube. Every minute, 13 hours of video are uploaded to YouTube. 1 out of 3 videos viewed online is on YouTube.Source: ComScore Inc. (August 2008)64 million people worldwide use the photo sharing site Flickr.More than 3 billion images are posted on Flickr. Each day 2.5 to 3 million new photos are uploaded.Sources: ComScore Inc. (December 2008)WikipediaIn December 2008 4.5 million people visited Twitter - a 753% increase from the previous year.70% of twitter users joined in ‘08.5-10 thousand new accounts are created daily.Sources: Compete (December 2008) Hubspot State of the Twittersphere (December 2008)