The purpose of this webinar is to review the use of social media by
health care organizations to better assist patients and health plan
members and more broadly communicate to patients, health plan ...
Social Mediafor Non ProﬁtsWhat is Social Media?Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online.BloggingPhotoMicroSharingBloggingVideoKey RSSSharingSocial PlatformsPodcastsWidgetsMessageSocialBoardsChatNetworkingRoomsSource: Universal McCain Comparative Study on Social Media Trends (March 2008)&&&Why should we care?In 2005, 8% of all adults online had a proﬁle on a social network site. Today, 35% do.Source: Pew Internet & American Life Report (January 2009)In December 2008, 76 million people visited MySpace - a 10% increase from the previous year.*50% of adults online have a proﬁle on MySpace.Sources: ComScore Inc. (December 2008)Pew Internet & American Life Report (January 2009)* Unless otherwise noted, stats are for the United StatesIn December 2008, 54.5 million people visited Facebook - a 57% increase from the previous year.22% of adults online have a proﬁle on Facebook. Sources: ComScore Inc. (December 2008)Pew Internet & American Life Report (January 2009)In August 2008, 23.7 million people visited YouTube. Every minute, 13 hours of video are uploaded to YouTube. 1 out of 3 videos viewed online is on YouTube.Source: ComScore Inc. (August 2008)64 million people worldwide use the photo sharing site Flickr.More than 3 billion images are posted on Flickr. Each day 2.5 to 3 million new photos are uploaded.Sources: ComScore Inc. (December 2008)WikipediaIn December 2008 4.5 million people visited Twitter - a 753% increase from the previous year.70% of twitter users joined in ‘08.5-10 thousand new accounts are created daily.Sources: Compete (December 2008) Hubspot State of the Twittersphere (December 2008)