Social Media In Sports: The Athlete

Social Media In Sports Volume 1: The Athlete Paul R. Marobella, Jr. Managing Director Wirestone/Chicago The new relationship model is a dialogue Not a monologue Which means it’s…. And not…. TRANSPARENT VEILED INCLUSIVE EXCLUSIVE AUTHENTIC CONTRIVED VIBRANT monotone PEOPLE-DRIVEN BRAND-DRIVEN The key is to participate in the conversation-stream Let’s take a moment and review recent web history: A Review Of Recent History Web 1.0 to Web 2.0 In Simple Terms Web 1.0: Mostly a one-way read/write, centralized experience. (1997~2007) A brand, person, company etc. builds a website, populates with content. People visit that website to read the content but have limited ways to interact, dialogue and generate unique content to share with the site owner and other visitors. Some interaction occurs through forums, message boards and email. In web 1.0, users would typically browse via a singular device, the PC. What Changed? Web 1.0 to Web 2.0 In Simple Terms A Review Of Recent History Web 1.0 to Web 2.0 In Simple Terms Web 2.0: The participatory, conversational, social & decentralized web (~2007-now) The new web empowers people to interact, generate and share multi-media content across the web, seamlessly. The web has moved from a solo activity to a series of participatory activities enabled by new web applications, platforms, technologies and methodologies. Websites have become 2-way platforms and facilitators of people, content and conversations. In addition, these content platforms are accessible from multiple devices – the PC, netbooks, mobile phones, interactive TV, media players and gaming consoles. How Can Web 2.0 Change League/Team/Athlete/Fan/Sponsor Interaction? The athlete can become a media platform by ‘creating & atomizing’ exclusive multi-media content, having a broad ‘social footprint’ & ‘owning’ relationships with fans