Social Media - Why Should You Care?

SOCIAL MEDIA WHY SHOULD YOU CARE? June 2010!September 2009 Tomi Tontti I Frantic tomi.tontti@frantic.com I www.frantic.com Photo by Matt Hamm: http://www.flickr.com/photos/matthamm/2945559128/ A few of our clients: Today we’ll be pondering… •  What is social media? •  Why social media matters? •  What kind of consumer trends derive from social media? •  How should companies react? •  What are the threats and possibilities of social media? •  How to succeed in social media? Page 1 2 3 4 WHAT IS SOCIAL MEDIA? Photo by transCam: http://www.flickr.com/photos/transkamp/54371294/ What is social media? 1 2 3 4 SOCIAL MEDIA IS LIKE TEEN SEX? Photo by Zellaby: http://www.flickr.com/photos/toymaster/1440286370/sizes/o/ What is social media? 1 2 3 4 SOCIAL MEDIA IS LIKE TEEN SEX? FUNNY WHEN HEARD FOR THE FIRST TIME, BUT SHALLOW AS A KIDDIEPOOL. FORGET THAT. Photo by Zellaby: http://www.flickr.com/photos/toymaster/1440286370/sizes/o/ What is social media? 1 2 3 4 According to Wikipedia… •  ”Social media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many)...” •  … ” It supports the democratization of knowledge and information, transforming people from content consumers into content producers.” Note, that companies shouldn’t see social media as just dialogues between customers, but as dialogues between the brand and persons. Page What is social media? 1 2 3 4 Instead of old model… … where the brand is broadcasting to the consumers… THE BRAND CCONSUMER ONSUMER CONSUMER CONSUMER CONSUMER CONSUMER CONSUMER CONSUMER CONSUMER Page What is social media? 1 2 3 4 … the social media is like this… 1.  Shift from one dimensional passive consumers into multidimensional active persons. USER MEMBER of community PRODUCER PERSON CONSUMER CUSTOMER Page What is social media? 1 2 3 4 … and like this. 1.  Shift from one dimensional passive consumers into multidimensional active persons. 2.  Shift from broadcast media monologues into social media dialogues PERSON PERSON PERSON THE BRAND PERSON PERSON PERSON PERSON PERSON Page PERSON PERSON PERSON