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  1. “ The values an individual uses to interpret whether any particular action or behaviour is considered acceptable or appropriate. ” Peter Stanwick & Sarah Stanwick (2009)“Understanding Business Ethics” © 2009 Berlin Asong. All rights reserved. 3
  2. “Study of Morality” © 2009 Berlin Asong. All rights reserved. 4
  3. “ The Study of Right & Wrong ” © 2009 Berlin Asong. All rights reserved. 5
  4. © 2009 Berlin Asong. All rights reserved. 6
  5. © 2009 Berlin Asong. All rights reserved. 7
  6. © 2009 Berlin Asong. All rights reserved. 8
  7. © 2009 Berlin Asong. All rights reserved. 9
  8. © 2009 Berlin Asong. All rights reserved. 10
  9. © 2009 Berlin Asong. All rights reserved. 11
  10. © 2009 Berlin Asong. All rights reserved. 12
  11. © 2009 Berlin Asong. All rights reserved. 13
  12. What is right & wrong is often subjective . © 2009 Berlin Asong. All rights reserved. 14
  13. Is it right or wrong for using corn to produce bio-fuels when 9 million people (5 million are children) die each year because of hunger? Causes of Hunger are related to Poverty www.globalissues.org © 2009 Berlin Asong. All rights reserved. 15
  14. What is right & wrong is universally non-binding . © 2009 Berlin Asong. All rights reserved. 16
  15. © 2009 Berlin Asong. All rights reserved. 17
  16. “ The collective values of a business organization that can be used to evaluate whether the behaviour of the collective members of the organization are considered acceptable and appropriate. ” Peter Stanwick & Sarah Stanwick (2009)“Understanding Business Ethics” © 2009 Berlin Asong. All rights reserved. 19
  17. © 2009 Berlin Asong. All rights reserved. 20
  18. © 2009 Berlin Asong. All rights reserved. 21
  19. © 2009 Berlin Asong. All rights reserved. 22
  20. © 2009 Berlin Asong. All rights reserved. 23
  21. © 2009 Berlin Asong. All rights reserved. 24
  22. © 2009 Berlin Asong. All rights reserved. 26
  23. © 2009 Berlin Asong. All rights reserved. 27
  24. © 2009 Berlin Asong. All rights reserved. 28
  25. © 2009 Berlin Asong. All rights reserved. 29
  26. © 2009 Berlin Asong. All rights reserved. 30
  27. © 2009 Berlin Asong. All rights reserved. 32
  28. © 2009 Berlin Asong. All rights reserved. 33
  29. © 2009 Berlin Asong. All rights reserved. 34
  30. © 2009 Berlin Asong. All rights reserved. 35
  31. © 2009 Berlin Asong. All rights reserved. 36
  32. People © 2009 Berlin Asong. All rights reserved. 37
  33. © 2009 Berlin Asong. All rights reserved. 38
  34. © 2009 Berlin Asong. All rights reserved. 39
  35. © 2009 Berlin Asong. All rights reserved. 40
  36. Poor people pay for the same products | services as the rich. © 2009 Berlin Asong. All rights reserved. 41
  37. Poor people pay for the same products | services as the rich. © 2009 Berlin Asong. All rights reserved. 42
  38. © 2009 Berlin Asong. All rights reserved. 43
  39. © 2009 Berlin Asong. All rights reserved. 44
  40. Product © 2009 Berlin Asong. All rights reserved. 45
  41. © 2009 Berlin Asong. All rights reserved. 46
  42. Mattel Recalls Toys – August 2007 © 2009 Berlin Asong. All rights reserved. 47
  43. © 2009 Berlin Asong. All rights reserved. 48
  44. © 2009 Berlin Asong. All rights reserved. 49
  45. Deceptive packaging Spending too much on attractive packaging. © 2009 Berlin Asong. All rights reserved. 50
  46. © 2009 Berlin Asong. All rights reserved. 51
  47. Pricing © 2009 Berlin Asong. All rights reserved. 52
  48. © 2009 Berlin Asong. All rights reserved. 53
  49. Hidden charges © 2009 Berlin Asong. All rights reserved. 54
  50. © 2009 Berlin Asong. All rights reserved. 55
  51. Sales People © 2009 Berlin Asong. All rights reserved. 56
  52. Salespeople use high-pressure selling that persuades people to buy goods they had no intention of buying © 2009 Berlin Asong. All rights reserved. 57
  53. Lending loans to people with very poor credit ratings. © 2009 Berlin Asong. All rights reserved. 58
  54. Advertising © 2009 Berlin Asong. All rights reserved. 59
  55. Burger King to scrap ad after complaint © 2009 Berlin Asong. All rights reserved. 60
  56. Glamorises thinness Italian Model Isabello Caro featured in anti-anorexic AD © 2009 Berlin Asong. All rights reserved. 61
  57. D& G ad purports “gang-rape” | “women as objects of lust” © 2009 Berlin Asong. All rights reserved. 62
  58. Fair trade or Greed trade © 2009 Berlin Asong. All rights reserved. 63
  59. Cultural imperialism eroding sub | national cultures © 2009 Berlin Asong. All rights reserved. 64
  60. Nestle accused for glamorising bottled feeds over breastfeeds. © 2009 Berlin Asong. All rights reserved. 65
  61. © 2009 Berlin Asong. All rights reserved. 66
  62. Ethical Decisions © 2009 Berlin Asong. All rights reserved. 68
  63. A choice made between two or more available alternatives of an ethical nature. © 2009 Berlin Asong. All rights reserved. 69
  64. “ The moral basis or implications of a decision situation. ” © 2009 Berlin Asong. All rights reserved. 70
  65. © 2009 Berlin Asong. All rights reserved. 71
  66. © 2009 Berlin Asong. All rights reserved. 72
  67. Ethical Dilemma © 2009 Berlin Asong. All rights reserved. 73
  68. “ ” © 2009 Berlin Asong. All rights reserved. 74
  69. Food vs. Fuel Using corn to make bio-fuel (alternative fuel to power vehicles) when 9 million people (5 million are children) die each year of hunger? Causes of Hunger are related to Poverty www.globalissues.org © 2009 Berlin Asong. All rights reserved. 75
  70. Stakeholder Relationships © 2009 Berlin Asong. All rights reserved. 76
  71. — Doyle & Stern, 2006 © 2009 Berlin Asong. All rights reserved. 77
  72. Green Marketing © 2009 Berlin Asong. All rights reserved. 78
  73. “ Describes the approach of producing, pricing, promoting, and distributing products | services in ways that are safe for consumption and friendly to the environment. ” © 2009 Berlin Asong. All rights reserved. 79
  74. © 2009 Berlin Asong. All rights reserved. 80
  75. CSR © 2009 Berlin Asong. All rights reserved. 81
  76. © 2009 Berlin Asong. All rights reserved. 82
  77. © 2009 Berlin Asong. All rights reserved. 83
  78. © 2009 Berlin Asong. All rights reserved. 84
  79. “ Organisations should go beyond the traditional motive of profit-maximisation by incorporating environmental, & social values into business practices. ” © 2009 Berlin Asong. All rights reserved. 85
  80. … firms must have a conscience © 2009 Berlin Asong. All rights reserved. 86
  81. © 2009 Berlin Asong. All rights reserved. 87
  82. © 2009 Berlin Asong. All rights reserved. 88
  83. © 2009 Berlin Asong. All rights reserved. 89
  84. What led to the rise of CSR? © 2009 Berlin Asong. All rights reserved. 90
  85. 1 © 2009 Berlin Asong. All rights reserved. 91
  86. © 2009 Berlin Asong. All rights reserved. 92
  87. 2 © 2009 Berlin Asong. All rights reserved. 93
  88. © 2009 Berlin Asong. All rights reserved. 94
  89. © 2009 Berlin Asong. All rights reserved. 95
  90. © 2009 Berlin Asong. All rights reserved. 96
  91. 3 © 2009 Berlin Asong. All rights reserved. 97
  92. © 2009 Berlin Asong. All rights reserved. 98
  93. © 2009 Berlin Asong. All rights reserved. 99
  94. © 2009 Berlin Asong. All rights reserved. 100
  95. © 2009 Berlin Asong. All rights reserved. 101
  96. 1 © 2009 Berlin Asong. All rights reserved. 102
  97. © 2009 Berlin Asong. All rights reserved. 103
  98. © 2009 Berlin Asong. All rights reserved. 104
  99. © 2009 Berlin Asong. All rights reserved. 105
  100. © 2009 Berlin Asong. All rights reserved. 106
  101. © 2009 Berlin Asong. All rights reserved. 107
  102. 2 © 2009 Berlin Asong. All rights reserved. 108
  103. Retain & attract talented people © 2009 Berlin Asong. All rights reserved. 109
  104. 3 © 2009 Berlin Asong. All rights reserved. 110
  105. 4 © 2009 Berlin Asong. All rights reserved. 111
  106. Source: Bonini, McKillop, & Mendonca 2007 © 2009 Berlin Asong. All rights reserved. 112
  107. CSR as a license to operate © 2009 Berlin Asong. All rights reserved. 113
  108. 5 © 2009 Berlin Asong. All rights reserved. 114
  109. — Porter & Kramer (2006) Strategy & Society, HBR © 2009 Berlin Asong. All rights reserved. 115
  110. Toyota’s early response to public concern about auto emissions gave rise to the hybrid-engine Prius. The Prius has not only significantly reduced pollutants; it’s given Toyota an enviable lead over rivals in hybrid technology. © 2009 Berlin Asong. All rights reserved. 116
  111. 6 Companies being corporate citizens have moral imperative © 2009 Berlin Asong. All rights reserved. 117
  112. Former Danone Group CEO Antoine Riboud oriented his company to pursue social and economic goals. – 1970s © 2009 Berlin Asong. All rights reserved. 118
  113. © 2009 Berlin Asong. All rights reserved. 119
  114. © 2009 Berlin Asong. All rights reserved. 120
  115. CSR Doesn’t Pay © 2009 Berlin Asong. All rights reserved. 121
  116. 1 © 2009 Berlin Asong. All rights reserved. 122
  117. CSR seen as whitewashing © 2009 Berlin Asong. All rights reserved. 123
  118. 2 © 2009 Berlin Asong. All rights reserved. 124
  119. © 2009 Berlin Asong. All rights reserved. 125
  120. © 2009 Berlin Asong. All rights reserved. 126
  121. © 2009 Berlin Asong. All rights reserved. 127
  122. © 2009 Berlin Asong. All rights reserved. 128
  123. Perspective I Descriptive Ethics © 2009 Berlin Asong. All rights reserved. 129
  124. P1: What is it? P2: We have two dead bodies. P3: They were working on a project at the Stern office. P2: We found this note on one of the bodies. © 2009 Berlin Asong. All rights reserved. 130
  125. © 2009 Berlin Asong. All rights reserved. 131
  126. © 2009 Berlin Asong. All rights reserved. 132
  127. © 2009 Berlin Asong. All rights reserved. 133
  128. Perspective II Analytical Ethics © 2009 Berlin Asong. All rights reserved. 134
  129. P1: Last week victim A reported a suspicious accounting irregularity to the FSA? P2: ... Certainly against the wishes of her superiors. P3: The manner of dead points to a possible murder. P2: We must not reveal our lead till everyone in the company is interviewed. © 2009 Berlin Asong. All rights reserved. 135
  130. Interpretive © 2009 Berlin Asong. All rights reserved. 136
  131. © 2009 Berlin Asong. All rights reserved. 137
  132. © 2009 Berlin Asong. All rights reserved. 138
  133. Perspective III Normative Ethics © 2009 Berlin Asong. All rights reserved. 139
  134. Prescriptive © 2009 Berlin Asong. All rights reserved. 140
  135. © 2009 Berlin Asong. All rights reserved. 141
  136. P1: Companies are required to submit their accounting reports to the FSA? P2: ... New legislations now give maximum legal protection for whistleblowers. © 2009 Berlin Asong. All rights reserved. 142
  137. © 2009 Berlin Asong. All rights reserved. 143
  138. © 2009 Berlin Asong. All rights reserved. 144
  139. Deontological Teleological © 2009 Berlin Asong. All rights reserved. 145
  140. Deontological © 2009 Berlin Asong. All rights reserved. 146
  141. Perspective III Normative Ethics © 2009 Berlin Asong. All rights reserved. 147
  142. © 2009 Berlin Asong. All rights reserved. 148
  143. No justification f o r “ i m m o r a l a c t i o n s ” . © 2009 Berlin Asong. All rights reserved. 149
  144. © 2009 Berlin Asong. All rights reserved. 150
  145. © 2009 Berlin Asong. All rights reserved. 151
  146. Deontological approach is difficult to apply. Why? © 2009 Berlin Asong. All rights reserved. 152
  147. 1 “Moral rights” are not universal. © 2009 Berlin Asong. All rights reserved. 153
  148. 2 © 2009 Berlin Asong. All rights reserved. 154
  149. 3 “Moral rights” | laws | regulations are subject to interpretation. © 2009 Berlin Asong. All rights reserved. 155
  150. 4 “Moral rights” | laws | regulations do not protect everyone. © 2009 Berlin Asong. All rights reserved. 156
  151. 5 “Moral rights” | laws | regulations favour the powerful. © 2009 Berlin Asong. All rights reserved. 157
  152. 6 “Moral rights” | laws | regulations are subject to changes. © 2009 Berlin Asong. All rights reserved. 158
  153. Teleological © 2009 Berlin Asong. All rights reserved. 159
  154. Perspective II Analytical Ethics © 2009 Berlin Asong. All rights reserved. 160
  155. © 2009 Berlin Asong. All rights reserved. 161
  156. Lying, cheating, killing, etc are justifiable under certain conditions. When the maximum good outweighs the maximum bad. © 2009 Berlin Asong. All rights reserved. 162
  157. Teleological approach creates more problems than it solves. © 2009 Berlin Asong. All rights reserved. 163
  158. 1 Every behaviour is right as long I can justify it. © 2009 Berlin Asong. All rights reserved. 164
  159. 2 No standard application o f “ M o r a l r i g h t s ” | l aw s | re g u l a t i o n s © 2009 Berlin Asong. All rights reserved. 165
  160. 3 Maximum good is subjective © 2009 Berlin Asong. All rights reserved. 166
  161. 4 Not everyone can make “good” judgement of the “maximum” good. © 2009 Berlin Asong. All rights reserved. 167
  162. © 2009 Berlin Asong. All rights reserved. 168
  163. Are there other ways for managers to manage organisational ethics? © 2009 Berlin Asong. All rights reserved. 169
  164. © 2009 Berlin Asong. All rights reserved. 170
  165. © 2009 Berlin Asong. All rights reserved. 171
  166. © 2009 Berlin Asong. All rights reserved. 172
  167. © 2009 Berlin Asong. All rights reserved. 173
  168. Integrative approach to guide ethical decisions. © 2009 Berlin Asong. All rights reserved. 174

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