Starbuck’s experience

GLOBAL MANAGEMENT - CASE STUDYStarbucks International Operationsa presentation1GLOBAL MANAGEMENT - CASE STUDYStarbucks International Operationsa presentation1First store opened in Seatle in 1971165 Outlet in 1992 when company issued its initial shares of public stocksgenerates $4 billion per year in revenueServes more than 33 million customer each weekPartners with Albertson’s, Barnes & Nobles, Hyatt, Kraft, Marriot, Pepsi, United AirlinesSTARBUCKSfacts and figures2First store opened in Seatle in 1971165 Outlet in 1992 when For Year 2002...... 1310 company issued its initial shares of public stocksStores in more than 30 generates $4 billion per year in countries around the revenueServes more than 33 million worldcustomer each weekPartners with Albertson’s, Barnes & Nobles, Hyatt, Kraft, Marriot, Pepsi, United AirlinesSTARBUCKSfacts and figures21,500CountryStoreFirst store opened in Seatle in 1,310Japan3971971Taiwan991,125165 Outlet in 1992 when China88company issued its initial 929South Korea53shares of public stocks750generates $4 billion per year in Arab Emirat23revenueLebanon11Serves more than 33 million 524Spain5customer each week375Partners with Albertson’278s, Indonesia5Barnes & Nobles, Hyatt, Kr128aft, New Zealand34Marriot, P517 epsi, United AirlinesHawai300 1995 1996 1997 1998 1999 2000 2001 2002STARBUCKSfacts and figures2Provide a great work environment and treat each other with respect and dignityEmbrace diversity as an essential component in the way we do businessApply the highest standard of excellence to the purchasing, roasting, and fresh delivery of our coffeeDevelop enthusiastically satisfied customers all of the timeContribute that profitability is essential to our future success STARBUCKSbusiness philosophy 3Customer Service ExcellenceProduct QualityAccessibilityEmerging Corporate ResponsibilityFinancial ResourcesBrand RecognitionSTARBUCKSsuccess factor 3A new Starbucks open in restroom of existing Starbucks.......!!!Headline in The Onion, a Satirical PublicationSTARBUCKSbusiness model3Cluster StrategyDisadvantage : the new stores will often canibalize one another’s business and capture about 30 % of the sales of a nearby starbucksAdvantage : cut down on delivery and management , shortens customer lines, increases foot traffic in an area, brand awareness.STARBUCKSbusiness model3STARBUCKSbusiness model3