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State of the Mobile Web, August 2010

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When we first started publishing our State of the Mobile Web Report, we had two goals in mind. We wanted to show just how important the mobile Web was, and perhaps more importantly, how pervasive it was. We wanted people to know the mobile Web was not just a smartphone phenomenon. It was, and still is, used by people all over the world, on a variety of devices and screen sizes. I think we accomplished those goals. We capture almost 500 separate data points in each report. From the top 10 lists, to the geographic reports, to our special sections we publish a variety of data to assist people in seeing a deep, rounded picture of the mobile Web. But use of the Web on mobile devices continues to expand, and our readers have asked to get more information packed into each report. Beginning this month, and continuing each month, we will profile the top 20 countries for Opera Mini usage worldwide.
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Content Preview
State of the Mobile Web, August 2010
September 30, 2010
When we first started publishing our State of the Mobile Web Report, we had two
goals in mind. We wanted to show just how important the mobile Web was, and
perhaps more importantly, how pervasive it was. We wanted people to know the
mobile Web was not just a smartphone phenomenon. It was, and still is, used by
people all over the world, on a variety of devices and screen sizes.
I think we accomplished those goals. We capture almost 500 separate data points in
each report. From the top 10 lists, to the geographic reports, to our special sections
we publish a variety of data to assist people in seeing a deep, rounded picture of the
mobile Web.
But use of the Web on mobile devices continues to expand, and our readers have asked to get more
information packed into each report. Beginning this month, and continuing each month, we will profile the
top 20 countries for Opera Mini usage worldwide. The first top 20 list has some interesting members
beyond the usual top 10. We find countries like Kazakhstan which might be threatening for a place in the
top 10. Belarus, Brazil and Bangladesh are also in the top 20. Indeed, this list perhaps more than the top 10
shows what a worldwide phenomenon the mobile Web really is.
We believe the mobile Web has the power to bring tremendous social and economic change to the
inhabitants of many countries. Tracking the top 20 will enable us to more closely track these changes as
they happen.
Happy browsing,
Jon S. von Tetzchner
Co-founder, Opera Software
© Copyright 2010, Opera Software ASA, All rights reserved.
1

Highlights
■ As shown in Part 1 of the report, Opera Mini saw increases in all three categories of growth in August
2010: unique users, pages viewed and data consumed. In all, 66.5 million people used Opera Mini in
August, 33.9 billion pages were served and 4.5 petabytes of operator data were compressed for Opera
Mini users.
■ This month, Part 2 of the report is expanded, covering the top 20 countries instead of the usual top 10.
The top 20 countries (according to Opera Mini users) are Indonesia, Russia, India, China, Ukraine, South
Africa, United States, Vietnam, United Kingdom, Kenya, Kazakhstan, Poland, Nigeria, Malaysia, Belarus,
Philippines, Egypt, Germany, Brazil and Bangladesh.
■ In Part 3 of this month’s report, we look at countries in the Middle East. The top 10 countries using Opera
Mini in that region are Syria, Iran, Saudi Arabia, Iraq, Israel, Qatar, Oman, Jordan, United Arab Emirates
and Yemen.
■ Some numbers: From August 2009 to August 2010, page views in the top 10 countries of the Middle East
increased by 179%, unique users increased by 149% and data transferred increased by 196%.
■ Growth rates in the Middle East: Iraq and Qatar lead the top 10 countries of the region in terms of page-
view growth (1,931.8 % and 1735.4 %, respectively). Iraq and Qatar also lead the top 10 countries of the
region in growth of unique users (1,031.9 % and 1,003.0 %, respectively). Jordan leads the top 10
countries of the region in page views per user, with each user browsing 422 pages on average each
month.
■ In the Middle East, among mobile Web users, Google is at the very top of the rankings in all 10 of the top
10 countries.
■ In the Middle East, Facebook is also very popular, taking the #2 spot in six of the top 10 countries. In the
remaining four countries, YouTube holds the #2 spot.
■ Opera Mini users in the Middle East strongly prefer Nokia handsets. Out of the 100 handsets listed in the
top 10 lists of 10 countries, 91 handsets were Nokia phones, 5 handsets were Apple iPhones, 3 handsets
were Sony Ericsson phones and 1 handset was an LG phone. In August, the Apple iPhone was the #1
preferred handset of Opera Mini users in Israel.
© Copyright 2010, Opera Software ASA, All rights reserved.
2

Part 1: Growth
Number of users
In August 2010, Opera Mini had over 66.5 million users, a 6.8% increase from July 2010. Since August
2009, the number of unique users has increased 108.3%
Pages transcoded
Opera Mini users viewed over 33.9 billion pages in August 2010. Since July, page views have gone up
14.3%. Since August 2009, page views have increased 143.2%.
Pages transcoded per month (billions)
Data consumed
In August 2010, Opera Mini users generated over 489.4 million MB of data for operators worldwide. Since
July, the data consumed went up by 9.9%. Data in Opera Mini is compressed up to 90%. If this data were
uncompressed, Opera Mini users would have viewed more than 4.5 petabytes of data in August. Since
August 2009, data traffic is up 134.4%.
Total data consumed per month (millions of megabytes)
© Copyright 2010, Opera Software ASA, All rights reserved.
3

Part 2: Country snapshots for August 2010
Snapshot: Indonesia
■ Page-view growth since August 2009: 176.1 %
■ Unique-user growth since August 2009: 175.2 %
■ Page-views per user: 678
■ Data transferred per user (MB): 6
■ Data transferred per page view (KB): 9
Top 10 sites in Indonesia (unique users)
Top handsets for August 2010
1. facebook.com
1. Nokia 5130 XpressMusic
2. google.com
2. Nokia 2700c
3. youtube.com (4)
3. Nokia E63
4. detik.com (3)
4. Nokia 6300
5. yahoo.com
5. Nokia 2330c
6. twitter.com (7)
6. Nokia N70
7. waptrick.com (6)
7. Nokia C3
8. getjar.com
8. Nokia 3120c
9. my.opera.com
9. Nokia 5310 XpressMusic
10. wikipedia.org (back on the list)
10. Nokia E71
Snapshot: Russia
■ Page-view growth since August 2009: 82.6 %
■ Unique-user growth since August 2009: 33.8 %
■ Page-views per user: 561
■ Data transferred per user (MB): 10
■ Data transferred per page view (KB): 18
Top 10 sites in Russia (unique users)
Top handsets for August 2010
1. vkontakte.ru
1. Nokia 6300
2. yandex.ru
2. Nokia 5130 XpressMusic
3. odnoklassniki.ru
3. Nokia 2700c
4. mail.ru
4. Samsung S5230
5. google.com
5. Nokia 5310 XpressMusic
6. tegos.ru
6. Nokia N73
7. spaces.ru
7. Nokia 5800d
8. wikipedia.org
8. Nokia 6303c
9. my.opera.com
9. Sony Ericsson W800
10. sasisa.ru
10. Nokia 6233
© Copyright 2010, Opera Software ASA, All rights reserved.
4

Snapshot: India
■ Page-view growth since August 2009: 396.8 %
■ Unique-user growth since August 2009: 338.7 %
■ Page-views per user: 405
■ Data transferred per user (MB): 7
■ Data transferred per page view (KB): 18
Top 10 sites in India (unique users)
Top handsets for August 2010
1. google.com
1. Nokia 5130 XpressMusic
2. orkut.com
2. Nokia 2700c
3. facebook.com
3. Nokia 2690
4. youtube.com
4. Nokia 2730c
5. getjar.com
5. Nokia 3110c
6. yahoo.com
6. Nokia N70
7. songs.pk
7. Nokia 7210c
8. wikipedia.org
8. Nokia 6300
9. zedge.net
9. Nokia 5233
10. my.opera.com
10. Nokia N73
Snapshot: China
■ Page-view growth since August 2009: 74.4 %
■ Unique-user growth since August 2009: 115.5 %
■ Page-views per user: 242
■ Data transferred per user (MB): 3
■ Data transferred per page view (KB): 13
Top 10 sites in China (unique users)
Top handsets for August 2010
1. baidu.com
1. Nokia 5130
2. kaiqi.com
2. Nokia 5000
3. google.cn
3. Nokia 2700c
4. sina.com.cn
4. Nokia 7100
5. kong.net
5. Nokia 2730c
6. 163.com
6. Nokia 5130 XpressMusic
7. qq.com (10)
7. Nokia 7610s
8. 3g3h.com (7)
8. Nokia 5220
9. soso.com (8)
9. Nokia 3208c
10. renren.com (9)
10. Nokia 2220s
© Copyright 2010, Opera Software ASA, All rights reserved.
5

Snapshot: Ukraine
■ Page-view growth since August 2009: 120.0 %
■ Unique-user growth since August 2009: 70.1 %
■ Page-views per user: 770
■ Data transferred per user (MB): 15
■ Data transferred per page view (KB): 20
■ YouTube is back on the list after a 4-month absence)
Top 10 sites in Ukraine (unique users)
Top handsets for August 2010
1. vkontakte.ru
1. Nokia 5130 XpressMusic
2. google.com
2. Nokia 6300
3. yandex.ua
3. Nokia 6233
4. spaces.ru
4. Nokia 2700c
5. mail.ru
5. Nokia N73
6. odnoklassniki.ru
6. Nokia 5310 XpressMusic
7. wikipedia.org (9)
7. Nokia 6303c
8. sasisa.ru
8. Sony Ericsson K750i
9. my.opera.com (7)
9. Sony Ericsson K550i
10. youtube.com (back on the list)
10. Nokia 6303i
Snapshot: South Africa
■ Page-view growth since August 2009: 107.8 %
■ Unique-user growth since August 2009: 70.4 %
■ Page-views per user: 437
■ Data transferred per user (MB): 5
■ Data transferred per page view (KB): 11
Top 10 sites in South Africa (unique users)
Top handsets for August 2010
1. facebook.com
1. Nokia 5130 XpressMusic
2. google.com
2. Nokia 2700c
3. wikipedia.org (4)
3. Nokia 2330c
4. youtube.com (5)
4. Samsung GT-S5233a “Star”
5. mxit.com (3)
5. Samsung SGH-E250
6. getjar.com
6. Sony Ericsson W205
7. my.opera.com
7. LG KS360
8. yahoo.com
8. Nokia 5000d
9. thumbtribe.mobi
9. Nokia 7100s
10. zamob.com
10. Samsung SGH-D900i
© Copyright 2010, Opera Software ASA, All rights reserved.
6

Snapshot: United States
■ Page-view growth since August 2009: 122.4 %
■ Unique-user growth since August 2009: 73.8 %
■ Page-views per user: 313
■ Data transferred per user (MB): 7
■ Data transferred per page view (KB): 24
Top 10 sites in the United States (unique users)
Top handsets for August 2010
1. google.com
1. Apple iPhone
2. facebook.com
2. BlackBerry 8330 “Curve”
3. youtube.com (5)
3. BlackBerry 9700 “Bold”
4. yahoo.com (3)
4. Nokia 5130 XpressMusic
5. wikipedia.org (4)
5. Nokia 3110c
6. my.opera.com
6. BlackBerry 8520 “Curve”
7. bbc.co.uk (9)
7. LG VM265 “Rumor2”
8. accuweather.com (7)
8. Samsung SPH-M810 “Instinct S30”
9. nytimes.com (8)
9. Nokia 2700c
10. myspace.com (back on the list)
10. BlackBerry 9630 “Tour”
Snapshot: Vietnam
■ Page-view growth since August 2009: 347.8 %
■ Unique-user growth since August 2009: 289.9 %
■ Page-views per user: 230
■ Data transferred per user (MB): 6
■ Data transferred per page view (KB): 25
Top 10 sites in Vietnam (unique users)
Top handsets for August 2010
1. google.com
1. Nokia 2700c
2. dantri.com.vn
2. Nokia 6300
3. my.opera.com
3. Nokia 5130 XpressMusic
4. youtube.com (5)
4. Nokia 2730c
5. vietbao.vn (4)
5. Nokia 3110c
6. vnexpress.net
6. Nokia 2690
7. vatgia.com
7. Nokia 6500s
8. zing.vn
8. Nokia N70
9. facebook.com (back on the list)
9. Sony Ericsson W800
10. 24h.com.vn (9)
10. Nokia E63
© Copyright 2010, Opera Software ASA, All rights reserved.
7

Snapshot: United Kingdom
■ Page-view growth since August 2009: 73.4 %
■ Unique-user growth since August 2009: 20.7 %
■ Page-views per user: 340
■ Data transferred per user (MB): 7
■ Data transferred per page view (KB): 21
Top 10 sites in United Kingdom (unique users)
Top handsets for August 2010
1. google.com
1. Apple iPhone
2. facebook.com
2. Nokia 2330c
3. bbc.co.uk
3. Sony Ericsson W395
4. youtube.com (5)
4. BlackBerry 9700 "Bold"
5. wikipedia.org (4)
5. BlackBerry 8520 "Curve"
6. live.com (8)
6. Nokia 6700c
7. pocketgear.com
7. Nokia 6300
8. my.opera.com (6)
8. LG KE970 "Shine"
9. yahoo.com
9. Nokia 2730c
10. ebay.co.uk
10. Nokia 6303c
Snapshot: Kenya
■ Page-view growth since August 2009: 270.7 %
■ Unique-user growth since August 2009: 157.7 %
■ Page-views per user: 795
■ Data transferred per user (MB): 8
■ Data transferred per page view (KB): 10
Top 10 sites in the Kenya (unique users)
Top handsets for August 2010
1. facebook.com
1. Nokia 2330c
2. google.com
2. Nokia 5130 XpressMusic
3. yahoo.com
3. Nokia 1680c
4. youtube.com (5)
4. Nokia 2680s
5. wikipedia.org (4)
5. Nokia 2700c
6. waptrick.com
6. Nokia 2600c
7. bbc.co.uk
7. Nokia 3110c
8. getjar.com (9)
8. Samsung SGH-E250
9. my.opera.com (8)
9. Nokia 2630
10. nation.co.ke (new)
10. Nokia 2630
© Copyright 2010, Opera Software ASA, All rights reserved.
8

Snapshot: Kazakhstan
■ Page-view growth since August 2009: 65.9 %
■ Unique-user growth since August 2009: 149.7 %
■ Page-views per user: 342
■ Data transferred per user (MB): 4
■ Data transferred per page view (KB): 13
Top 10 sites in Kazakhstan (unique users)
Top handsets for August 2010
1. mail.ru
1. Nokia 5130 XpressMusic
2. google.com
2. Nokia 6300
3. vkontakte.ru
3. Nokia 2700c
4. yandex.kz
4. Nokia 5310 XpressMusic
5. odnoklassniki.ru
5. Nokia 6303c
6. tegos.ru
6. Nokia 6700c
7. my.opera.com
7. Nokia 6500c
8. sasisa.ru
8. Nokia 6303i
9. wikipedia.org
9. Nokia 6233
10. youtube.com
10. Nokia 6500s
Snapshot: Poland
■ Page-view growth since August 2009: 68.4 %
■ Unique-user growth since August 2009: 23.2 %
■ Page-views per user: 237
■ Data transferred per user (MB): 8
■ Data transferred per page view (KB): 33
Top 10 sites in Poland (unique users)
Top handsets for August 2010
1. google.com
1. Nokia 5130 XpressMusic
2. nk.pl
2. Nokia 6300
3. onet.pl
3. Sony Ericsson K800i
4. wp.pl
4. Nokia 2700c
5. youtube.com
5. Sony Ericsson K550i
6. allegro.pl
6. Apple iPhone
7. wikipedia.org
7. Nokia 5310 XpressMusic
8. facebook.com
8. Nokia 6500s
9. my.opera.com
9. Nokia E51
10. fotka.pl
10. Nokia X3
© Copyright 2010, Opera Software ASA, All rights reserved.
9

Snapshot: Nigeria
■ Page-view growth since August 2009: -44.3 %
■ Unique-user growth since August 2009: -27.9 %
■ Page-views per user: 334
■ Data transferred per user (MB): 5
■ Data transferred per page view (KB): 14
Top 10 sites in Nigeria (unique users)
Top handsets for August 2010
1. facebook.com
1. Nokia 5130 XpressMusic
2. google.com
2. Nokia 2700c
3. yahoo.com
3. Nokia 3110c
4. bbc.co.uk
4. Nokia 2330c
5. goal.com
5. Nokia 2600c
6. wikipedia.org
6. Nokia N70
7. my.opera.com
7. Nokia N72
8. cnnmobile.com
8. Nokia 6300
9. waptrick.com
9. Nokia E63
10. getjar.com
10. Nokia 2680s
Snapshot: Malaysia
■ Page-view growth since August 2009: 1,590.0 %
■ Unique-user growth since August 2009: 306.4 %
■ Page-views per user: 1,129
■ Data transferred per user (MB): 13
■ Data transferred per page view (KB): 12
Top 10 sites in Malaysia (unique users)
Top handsets for August 2010
1. facebook.com
1. Nokia 5130 XpressMusic
2. google.com
2. Nokia 2700c
3. youtube.com
3. Nokia 2330c
4. yahoo.com
4. Nokia 2730c
5. myspace.com
5. Sony Ericsson K770i
6. my.opera.com
6. Sony Ericsson W910i
7. getjar.com
7. Nokia 5800d
8. wikipedia.org
8. Sony Ericsson S312
9. 4shared.com
9. Nokia N70
10. blogspot.com
10. Sony Ericsson K530i
© Copyright 2010, Opera Software ASA, All rights reserved.
10

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