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STRATEGIC CHANGE: THE EFFECTS OF FOUNDING AND HISTORY

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The research reported here examined the evolution of strategy over time and the conditions under which change in strategy is likely. Find- ings show that characteristics of an organization's founding imprint its initial strategy by contributing to an internal consensus around a given strategic approach. Conditions subsequent to founding also influence the degree to which an initial strategy is perpetuated. The study exam- ined perspectives on organizational change and inertia and further de- veloped them to explain the role of history and precedence in shaping strategic action.
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