Strengthen Brand Awareness with Custom Screen Printed T-Shirts

Strengthen Brand Awareness with
Custom Screen Printed T-Shirts

Screen printed T-shirts is ideal merchandise for sharing marketing messages with the masses. Anytime
recipients wear imprinted shirts they help to brand your business. Therefore, it's important to take time
when designing shirts to ensure the highest return on investment.

Things to consider when creating screen printed T-shirts include: color schemes, shirt styles, fabric
choices, and design elements such as logos, slogans, and graphics. It's recommended to invest in quality
tees so that recipients will be able to wear them for a long time.

Personalized tee shirts can be handed out at promotional events, such as trade shows and charity events.
They can be given to employees to wear as daily apparel or as a token of appreciation.

Shirts can be provided to current and new customers and business associates. They can even be designed
as pet clothing or customized to create a unique line of casual apparel that represents your brand. The
choices in designs are only limited by imagination.

Fabric selection is one of the most important considerations of screen printing. Fabric needs to be strong
enough to endure the screen printing process, as well as withstand multiple rounds of laundering. A few
of the better fabrics include Pima cotton, standard cotton, ring spun, and 30 singles.

Most people prefer cotton because it is a breathable fabric that lasts a long time. It's recommended to use
cotton blends instead of 100 percent cotton to minimize shrinkage. Two of the better blended fabrics are
50/50 cotton polyester blend and 50/25/25 tri-blend material comprised of cotton, polyester, and rayon.

Pima cotton is a highly durable fabric that is wrinkle-resistant and easy to care for. Pima is one of the
thicker fabrics and holds up well during the screen printing process. It is a preferred choice for creating
custom designs because colors don't fade as quickly.

Standard cotton is a suitable for year-round use. This breathable material absorbs moisture during hot,
humid months and helps to retain body heat during colder months. Standard cotton is one of the better
options for screen printed tees because it is long-lasting, durable, easy to care for, and retains colors for
longer periods of time.

30 singles is a tight-weave fabric that is soft, yet durable. The term, 30 singles, refers to the fabric weight
and thread count. The downside of this material is that it tends to cling to the body more than standard or
Pima cotton. 30 singles is often used when graphics are large or complex.

Ring spun cotton is manufactured by making use of a procedure that spins fibers. The end result is a fine
fabric that is very soft and lightweight, but exceptionally durable. Ring spun has a feminine appearance
and feel and is often used when imprinting shirts for women.

Gorilla Marketing
800-464-6745 * www.GorillaMarketing.net
4100 Flat Rock Drive #A * Riverside, CA 92505-5866

---

A final consideration of creating designer tee shirts is fabric weight. Heavy weight fabrics have a rating of
1 oz added to their weight. For instance, the Hanes Beefy T is one of the thickest fabrics with a rating of
6.1 oz.

Medium-weight fabrics are rated at 5 oz. One of the most popular mid-weight shirts is Gildan cotton tees.

Lightweight cotton tee shirts are rated between 3 and 5 oz. One of the more popular choices is tissue
jersey tee shirts which are rated at 3 to 4 oz. Tissue jersey fabric is almost see-through and is used for
shirts that are worn with another shirt, such as a camisole or tank top.

It's essential to learn about the various types of T-shirt fabrics and the advantages and disadvantages of
each. Selecting the best type of material for screen printed T-shirts will maximize brand exposure and
assure customers wear their imprinted apparel on a regular basis.
Gorilla Marketing
800-464-6745 * www.GorillaMarketing.net
4100 Flat Rock Drive #A * Riverside, CA 92505-5866

---