Stumble upon hits 1 billion stumbles per month by www.batteryfast.co.uk

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StumbleUpon Hits 1 Billion Stumbles Per Month by www.batteryfast.co.uk
By battery
Dated: Apr 10, 2011
StumbleUpon is hot. The discovery and recommendation engine that makes web browsing a lot like channel
surfing just announced it’s now handling 1 billion stumbles per month.
StumbleUpon is hot. The discovery and recommendation engine that makes web browsing a lot like
channel surfing just announced it’s now handling 1 billion stumbles per month.

On top of that impressive number, StumbleUpon just closed a second round of funding in March, wrapping
up $17 million of series B financing.

That 1 million stumbles-per-month statistic represents explosive growth, especially when you consider that
since just a month ago, that number has grown by 200 million, judging from the fact that StumbleUpon
publicized 800 million stumbles just last month, according to Business Insider.

Why is StumbleUpon growing so fast? In my opinion, because it’s fun. Moments of serendipity run
rampant as you click the Stumble button to go to the next selected site, and every site you see is picked
because of the detailed preferences you indicate in your profile. It gets even smarter about your preferences
as you vote for sites by clicking either a thumbs-up or thumbs-down icon. And, because I’ve been using the
service for the past six years, it’s gotten to know my preferences quite well, and its ability to predict what
sites I’ll like has become positively uncanny.

In addition, it’s hard to tell you’re being advertised to, because StumbleUpon uses your same preferences
to determine which paid sites to show you. I think any business model that can figure out how to advertise
to people without them being aware of it has a great chance of survival.

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