Successful Drive to Curb Counterfeiting and Gray Market Operations

Successful Drive to Curb Counterfeiting and Gray Market Operations
Revenue losses in business can be caused due to several reasons but counterfeiting and gray market
sales top the list. If you encounter some losses due to an error or a misinterpretation of the market
statistics you can still hope to recover your losses. But losses caused due to counterfeiting and gray
markets are irrecoverable. When fake and inferior versions of your original products are manufactured
and sold at cheap prices in the market you become a victim of the counterfeiting market. And if
authorized dealers sell your genuine goods illegally at discounted prices your goods are headed towards
the gray market. In both cases the loss is yours.
The counterfeit goods are of no value to the customers. On the contrary they show adverse reactions
which are often fatal, causing your company damaging repercussions. Your goods sold in the gray
market will cause a dent in the earnings of distributors who are loyal and do not resort to such
despicable methods. The years of toil that you put in to build your brand reputation is liable to be ruined
if you do not implement proactive measures to stop the counterfeiters and gray marketers on time. You
must take initiatives that help prevent internet fraud and stop the impersonating operations
permanently.
Solutions that respond assertively to all product counterfeiting and gray market activities are highly
recommended. The solutions deploy compelling anti-counterfeiting processes that are automated. The
gray markets and auction sites such as Amazon, eBay etc., that carry on discounted sales of counterfeit
goods in bulk are monitored 24x7 in real-time. The counterfeit product listings on these channels are
irregular but the anti-counterfeiting solutions provide you with accurate reports on the violators. They
help you identify the main sources of these illicit activities and impose stringent law enforcements to
shut down their operations forever.
The solutions possess intelligent capabilities for employing advanced search criteria that help in
effective capturing of the prices, discounts and quantities of products sold. You can view the data
comprehensively on the dashboards with the help of configurable charts. A risk index helps to rank and
prioritize the suspects that are causing losses to your business and displays them on your dashboard.
Once the culprits are identified cease and desist letters are automatically generated and the online
auctions are shut down without wasting time.
Solutions that provide you with efficient online fraud detection results and apply eligible remediation
measures create value in your efforts to stem illegal sale of product. You can provide your customers
and loyal distributors with selfless service and invaluable support with the assistance of the anti-
counterfeiting solutions.
Read also on: counterfeit detection, Brand Protection

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