Super Bowl XLII Champion New York Giants and AMBER Alert Safety Centers Team Up to Protect Kids From Stranger Danger During Giants' Training Camp and Youth Day Just in time for back to school, AMBER Alert Safety Centers, Inc. (AASC) today announced that it is teaming up with the Super Bowl XLII Champion New York Giants to help its fans protect their kids from child predators by enrolling in the free AMBER Ready Program. Beginning this Saturday, August 9, 2008, and continuing Monday, August 11, 2008 through Saturday, August 16, 2008, the New York Giants will play host to AASC child safety events during scheduled practice sessions and special events held at the Team's Training Camp at the University at Albany. AASC will also be found at every home game during the 2008 regular season, which is scheduled to kickoff on Thursday, September 4, 2008 when the defending Super Bowl Champ hosts the Washington Redskins at Giants Stadium. The Super Bowl XLII champion New York Giants will practice 19 days on the University at Albany campus, including ten double sessions and eight evening practices. Giants' YOUTH DAY allows young fans to watch their favorite players get ready for the 2008 season. Fans can enjoy the day's youth-focused activities, and following the afternoon practice, young Giants fans and their families can stay to enjoy an interactive Giants program. WHO: Kai Patterson - Chief Executive Officer Frank Del Vecchio - Sr. Vice President WHEN: Saturday, August 9, 2008 - 2:40 - 4:50 PM EST Monday, August 11, 2008 - 2:40 - 4:50 PM EST - Giants' YOUTH DAY Tuesday, August 12, 2008 - 8:40 - 10:40 AM EST and 6:10 - 8:10 PM EST Thursday, August 14, 2008 - 2:40 - 4:50 PM EST Friday, August 15, 2008 - 2:40 - 4:50 PM EST and 6:10 - 8:10 PM EST Saturday, August 16, 2008 - 2:40 - 4:50 PM EST WHERE: Giants Training Camp University at Albany Athletic Complex 1400 Washington Avenue Albany, New York WHAT: At Training Camp and on home game days, AASC will offer all parents a free Safety Disk, enhancing the security of their children by capturing each child's digital photograph, fingerprints and other identification information on a special CD that makes an instant digital missing child poster. Additionally, free enrollment in the AMBER Ready Program will be made available at the Training Camp. The AMBER Ready Program enables parents or guardians with children under the age of 18 to upload their child's AMBER Ready Profile into their personal wireless multimedia phone. By having a child "AMBER Ready," parents and guardians can ensure that local law enforcement has the ability to instantly initiate a 'Be-On-the-Lookout' (BOLO), Missing Person Alert and/or an AMBER Alert using the child's identification information 'locked and loaded' in the parent's phone. Parents can enroll their children in the AMBER Ready Program through the free wireless carrier sponsorship program, which requires renewal of their wireless contract. If parents prefer not to renew their contract, the cost of the AMBER Ready Program enrollment is $30. Upon enrolling in the AMBER Ready Program, each parent (or guardian) will receive a child safety kit containing the following: -- AMBER Ready Program in their wireless phone containing their children's alert profiles, pictures and digital posters -- A backup copy of the children's profiles sent to parent's (or guardian's) e-mail for replacement phone reloads -- A free wireless phone car charger to maintain power in case of an emergency -- 24-hour emergency support to help police transmit missing child profiles from parent's phone to police stations -- A free Safety Disk containing the child's vital identification information and digital poster -- Saliva DNA kits that preserves their children's DNA for up to 30 years with a Dental Chart -- A Child Safety DVD containing safety tips, techniques and an emergency missing child instructional video -- An Internet Child Safety Browser tool with parental blocking and monitoring options -- Production of 1000 free full color posters paid for by AASC if the child is ever confirmed missing -- A $1 donation made by the AMBER Alert Safety Foundation to the National Center for Missing and Exploited Children All of the tools and information provided in each AMBER Ready Kit remain securely in the custody of parents and guardians to ensure child privacy. Parents that elect to receive the free AMBER Ready wireless carrier support program will also receive a free camera and picture messaging phone or a discounted premium wireless phone with their contract renewal or new wireless account activation. According to the Department of Justice, approximately 797,500 children younger than 18 were reported missing in the one-year period of time studied, resulting in an average of 2,185 children being reported missing each day. Approximately 73% of all crimes against missing children occur within the first three hours of abduction. A swift and effective response is critical for the safe recovery of an abducted child. The victim has an estimated three-hour life expectancy and there is typically a two to four hour delay before the police are notified and able to implement an alert. About AMBER Alert Safety Centers AMBER Alert Safety Centers has pioneered the nation's first wireless program enabling parents to securely store their child's identity information within their wireless phone and providing the technology platform for police to disseminate an alert from a parents' wireless phone immediately upon a child being abducted or found to be missing. Through the wireless transmission of stored photographs and descriptive data by police as a Be-On- the-Look-Out (BOLO) or as an official AMBER Alert, the AMBER Ready program is expected to dramatically reduce the average time between determining a child is missing and the commencement of a meaningful search by local law enforcement, thus significantly improving the odds for rapid recovery. In anticipation of pursuing a public listing in the future, the Company has engaged the firm of John Thomas Financial as its investment banking firm. For more information, please visit www.AMBERAlertSafety.com and/or www.AMBERReady.com. SOURCE AMBER Alert Safety Centers, Inc.