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Surviving (and Thriving!) in a Globalizing World
In 1990, only 1/3rd
of S&P 500 Revenues
Came from OUTSIDE the U.S.
by 2025, over 2/3rd
will be INTERNATIONAL
Phase 1 Phase 3
Raw materials Innovation and
from abroad R&D from Abroad
1970s 1980s 1990s 2000s and Beyond
Developed Countries’ Economic Dependency
on the Rest of the World
Phase 2 Phase 4
increasingly look to foreign
talent pools to gain
competitive advantage in a
There is a Business-driven Shift in Recruiters’ Focus on
As fortunes are increasingly tied to global sales…
Foreign Sales’ Growing Weight
Sales Abroad per $1 of Domestic Sales, S&P 500 Companies
2000? 2002? 2004? 2006? 2008? 2010? 2012? 2014? 2016? 2018? 2020?
Globalizations’ Impact on Profitability
% of Executives Expecting Positive Impact, 2010
Growth of Consumers in
Shift of Economic Activity
Between and Within Regions
Increasingly Global Markets for 50%
Labor and Talent
…American companies naturally emphasize multilingualism
in their recruiting efforts.
U.S. Recruiters’ Hiring Preferences
Will be hiring bilinguals Will prefer a bilingual over a non-
bilingual, all else equal
Coupled with a Widening Skills Gap:
While American children face diminishing and limited
access to foreign languages at school…
U.S. Public Schools with Foreign Language Programs
1997 vs. 2008
Elementary Schools Middle Schools
Languages Most Frequently Offered at U.S. Secondary Schools
A “dead” language is
offered more often than
languages spoken in
markets that are major
46% U.S. trading partners.
4% 4% 3% 0.6% 0.3%
…their European counterparts graduate from school
speaking at least one foreign language.
Language Learning Among Upper Secondary European Students
EU Average, 2007
Forces Increased Talent from Abroad:
Recognizing the wide gaps in language proficiency between
American workers and their foreign counterparts…
Proficiency in Foreign Languages Beyond Beginner Level
% of Active Language Learners, 2007
...many companies look to poach talent from abroad…
Growth in Number of Foreign Workers
H1B Visa Petitions by Top 1000 Employers of Foreign Workers
r CA GR =
….even at the CEO level.
Fortune 100 Companies, 2000 vs. 2010
Fulfilling multicultural and
needs exclusively through
hiring foreign-born talent is
The Lure of Fast-growth Developing Countries:
The staggering pace of business activity in parts of the
Real GDP Growth
USA vs.BRIC Countries, 2000 through 2009
USA Brazil Russia India China
Change in M&A Activity
Q1 2010 over Q1 2009
…coupled with the arbitraging effect of lower cost of living
in these countries…
The Illusory Wage Gap
Average Salary for 5-9 Years of Experience, 2010 Duty
…presents lucrative opportunities for professional
development and career advancement.
Returnees’ Careers on Steroids
% of Returnees Holding Senior Management Jobs, 2008 Data
Reverse Brain Drain Further Exacerbates the challenge:
The promise of a brighter future abroad...
Positive Outlook on Future Economy
% of Immigrants Studying in the U.S.,2008 Data
…and governments’ efforts to lure talent back home...
Concerted Global Recruitment Efforts
Case in Point: China
??Special chapter on Human Resource
Development in 5-year Plan
??“One Thousand Talents Scheme” to recruit
global academic and managerial talent.
??$150,000 one-time subsidy for high-potential employees
moving to work in China.
??Special service to help foreign professionals handle
immigration paperwork and get settled.
...are starting to crowd American recruiters out of the labor
market for international, high-potential talent.
MBAs Taking Jobs in Asia
% of Graduates from Top 10 U.S. Business Schools
Serious Competition from Foreign Recruiters
Case in Point: Samsung in 2009
??50 non-Korean MBAs from top 10 U.S.
business schools signed for Samsung’s
Global Strategy Group
(100% year-over-year increase).
??16 graduates hired from Kellogg alone – more than the
combined number of graduates hired by U.S. giants Proctor &
Gamble and General Mills.
??Jobs offer early opportunity to advise top Samsung executives
on internal consulting projects.
Cumbersome and Uncertain Processes add to the
Current U.S. Immigration quotas that accommodate only a
portion of yearly work authorization cases…
2008 Work Authorization Applications Situation
163,000 1 Day Random Lottery
H1-B applicants Available visas ran Lucky applicants
out on the day
after the + selected through a
85,000 process started.
Annual cap on new H1-B visas
Foreign-born, highly skilled workers that
could not be hired by American
companies due to lack of available visas.
American companies seek
to develop linguistic
awareness amongst their
employees through offering
language training support.
Multilingualism is now a Critical Component of Employees’
Companies increasingly consider foreign language
proficiency a critical part of their employees’ skill set…
Importance of Speaking a Foreign Language
…and many have already started offering subsidized or free
training opportunities to their personnel.
Provision of Language Training
Look into the Near Future:
Companies that consider foreign language proficiency
important but do not currently offer language training often
compensate for the skills gap by hiring already multilingual
Top 3 Reasons for Not Offering Language Training Support
…however, as they face increasing difficulties recruiting
international talent, language training increases.
Anticipated Near-term Changes in Corporate Language Training
% of Companies Expecting Increases, 2009 Data
Innovative technology can
be leveraged to deliver
language training across
A platform approach that is engaging, effective, and easy-
to-implement is the answer:
...measurability, and value.
Foundational Language Learning Platform
Fluency •? The ideal platform offers:
–? Language breadth
–? Management platform/
Operational LMS integration
–? Motivation and learner
Rosetta Stone Enterprise TOTALe™
a Robust E3 Language-Learning Platform:
The Ideal Platform Delivers the Right Content in the Right
?? No translation
?? Adaptive RecallTM
?? Adjusts to user needs
?? Audio CompanionTM
Natural Discovery Speech Activation Native Socialization
?? Patterned input ?? Proprietary technology ?? Most natural method
?? Helps discover meaning ?? Emphasizes interaction ?? Simulated dialogues
?? Thought and play ?? Helps develops skills ?? Native-speaking coaches
?? Keeps users motivated ?? Builds confidence ?? Connect with other users
?? Response to user action
?? Speech, text, click
?? Models correct way
?? Real-time applicable
Rosetta Stone Enterprise TOTALe
learning platforms that
develop the language
advantage for thousands of
organizations all over the
Outstanding Reviews, Trade Recognitions, and Academic
Outstanding Reviews Trade Recognitions
“Gold standard.” “Next best thing to
living in a country.”
“A thousand times
more engaging than “Unrivaled.”
Independent 2009 study:
95% confidence that average user will
meet requirements of full semester
in college after 55 hours of using
Embraced by Organizations Worldwide:
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