Teleseminar Formula

5 Easy Steps To
Record Your First Teleseminar
Before The End of Today

Bob Jenkins
TeleseminarFormula.com


© 2009 Bob The Teacher & Shylar’s Quest, LLC

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Bob Jenkins

Host Your First Teleseminar Later Today

Table of Contents
Introduction ...................................................................................................................... 3
What Is A Teleseminar, Really? ............................................................................................... 3
Why Should Teleseminars Be Used In Your Business? ........................................................... 4
Teleseminar Checklist Quick View ...................................................................................... 7
The Five Steps To Recording Your First Teleseminar Today ................................................... 7
5 Simple Formats For Your First Teleseminar ...................................................................... 8
Format #1: Frequently Asked Questions (FAQ) ...................................................................... 8
Format #2: Interview An Expert In Your Field ......................................................................... 9
Format #3: Product Review Teleseminar .............................................................................. 10
Format #4: Question And Answer Session ........................................................................... 11
Format #5: Be The Expert ..................................................................................................... 11
Get A Teleseminar Bridgeline ........................................................................................... 13
Welcome To The Call Bridgeline ........................................................................................... 13
Record Your Call .............................................................................................................. 15
Talk ................................................................................................................................. 16
Focus on one big problem and solution ............................................................................... 16
Keep it conversational .......................................................................................................... 16
Speak directly to the listener, or your guest ........................................................................ 16
Download Recording........................................................................................................ 18
What Is The Teleseminar Formula? .................................................................................. 19
The 6 Ps Of The Teleseminar Formula .................................................................................. 19
Grab Your Free Unadvertised Bonus ................................................................................. 21
About Bob The Teacher .................................................................................................... 22
Profit From Internet Marketing ........................................................................................ 23

If you catch a correction to report, please submit it to Bob through his help desk at
TheTeachersHelpDesk.com.
You MAY give this report away to your friends, colleagues, and social networking followers. You MAY
NOT sell it, or alter this report in any way.
As the reader, you are responsible for your own results by taking action on what you read. No guarantee
of income is made by the author.
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Introduction
You see them all the time: invitations to join this person and that person on a teleseminar to
learn about this and that.
What runs through your mind?
Most people initially think, “Oh boy, what are they going to sell me?”
But as an entrepreneur you are probably thinking things like:
 How did that person get that more famous person on a teleseminar?
 How did the host become such an expert?
 How did they have the time to master the technology of teleseminars?
 When will people think of me as an expert like them?
 How can I get asked to be on a teleseminar?
This quick but powerful report is designed to give you the inside scoop at just how easy it is to
do a teleseminar.
In fact, it’s so easy to create and record a teleseminar, you’ll be able to do one later TODAY
after reading just the first 15 pages.
Of course, I’m not promising you’ll have 100 people listening to your call, sending you
thousands of dollars before you go to bed tonight.
But if you’ve never done a teleseminar before, reading this report is going to show all the steps
to ending your “teleseminar virginity”. And that, my friend, is the first step in getting
extraordinary results from teleseminars.
What Is A Teleseminar, Really?
I’ve created a checklist of 5 steps you take to do your first teleseminar. But before I get ahead
of myself, let’s go back to the basics. In my Teleseminar Formula training, I often see students
who have only a narrow view of what teleseminars are.
So what is a teleseminar? Well, a teleseminar is a presentation of information that you deliver
by using the phone. It's that simple.
A teleseminar is a conversation on the phone, either between you and a guest or host, or
between you and the audience who is listening. They can be listening simultaneously to your
presentation, or to a replay at their convenience.
Other terms you may have heard of are conference calls, podcasts, or webinars. These are all
teleseminars, delivered in a particular way.
 Conference Call: a business meeting for people in separate locations
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 Podcast: a recorded teleseminar that is delivered as an MP3 in social media channels
 Webinar: a teleseminar that also contains the visual addition of screen sharing (such as
a PowerPoint or demonstration)
Typically, a teleseminar is more of an open information and training session that's open to
more people.
Why Should Teleseminars Be Used In Your Business?
I bet that you are in business so that you can have a massive impact on your world (whatever
size and scope “your world” means to you).
Teleseminars help you impact your world faster and more profoundly than other methods of
conducting business. It’s not a panacea – it’s a component of a larger marketing strategy. But
because of the power of using your voice, and the ability to distribute your teleseminars
throughout the online world, teleseminars help you to reach more people in less time.
As a former teacher, I know a thing or two about making an impact. Let me share something
personal really quick to illustrate the increase in impact because of teleseminars.
For 10 years, I taught history to high school students, coached the academic team, and played
other roles in my school. I basically had about 120 students that I worked with every day for the
entire school year.
I also helped about 150 teachers learn how to be more productive through county continuing
education workshops.
Yes, I made an impact on most of them in some way (and some more profoundly than others).
But over 10 years, I directly impacted about 1500 people.
Once I discovered the world of teleseminars, I realized that not only could I affect more than
120 people per year, I could actually impact more than 120 people per telephone call. And I
could do that on a regular basis.
By doing so, I could impact the world in a very, very positive way.
It’s hard to replace the value of working with a student over the course of a year. But to be able
to help over 1500 people every month (instead of a decade), has profound long term
implications.
Yes, you’ll make more money in your business by learning how to incorporate teleseminars into
your business. But I think it’s even better to recognize the impact you’ll have on other people’s
lives, too.
In short: teleseminars allow you to impact a larger audience in a shorter amount of time.
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Create Unique Marketing Tools Fast And Inexpensively
As a business technique, teleseminar marketing is an inexpensive and quick product creation
method which has very low risk.
Holding live seminars, writing a book, working one-on-one with a client… all these are effective
ways to have an impact. And I would encourage you to do each.
But each of those strategies can be extremely time consuming and high-risk that your business
may suffer. Worse yet, because of how much time they take, those methods can restrict your
ability to help as many people as you possibly can.
No – you can’t help everyone. But hosting, recording, and distributing your teleseminars
empowers you to expand your reach in a way unmatched by other methods.
Teleseminars are also great because they provide a high value for your customers and for your
industry. If you want to become a leader in your industry or region, you're going to create a
higher perceived value than your competitors.
Since people get to hear your voice, there is a stronger psychological and emotional connection
with you as well.
They’ll connect with who you are, what you know, and how you take the time to elevate your
services for your audience.
Little will they know that what you are doing is actually easier and less expensive than any
other marketing strategy used by your competition.
And unlike fancy DVD videos, brochures, or pamphlets, you don’t have to waste $1000 on a
non-renewable marketing tool. As a digital product, you create it once for a lot less than $100
(perhaps even free), and you have an evergreen promotional tool.
Build A List Of Qualified Customers And Clients
Another aspect of teleseminars you’ll benefit from is it’s a faster way to build your list of
customers (current and future).
Whether you're talking about the local market face-to-face or you're dealing with people all
over the world, your ability to generate leads is going to be helped out by doing teleseminars.
Most people are no longer willing to give their name and email address just so you can send
them a few tips to their inbox. "Free Ezine" is hardly enough these days.
You have to give them an overwhelming amount of value. By doing teleseminars, you create
events that people want to attend, and you create information products (really, solutions) that
people want to learn.
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Understand Your Market
Another benefit to doing teleseminars takes the shape of market research.
Your teleseminars will point to what your audience wants, and what they’re willing to pay for.
By keeping track of how many people attend your teleseminars, or download the replay, you
know which of your teleseminars strikes a chord with your audience.
During or after a live call, you can also ask your audience for feedback. While your competitors
may spend thousands of dollars on hiring a market research firm to see what people want, you
can simply ask them.
Elevate Your Standing Among A Crowded Room
Additionally, recording teleseminars gives you an edge in any business networking
environment.
Let's say you're a service professional in your local market. You go to a local networking
meeting, industry trade show or a conference, and everyone is giving away their business cards.
But your card is different. Instead of the standard “all about me” info on your card, you provide
a link to a website where your new contact can download a free audio program that will help
them. Or better yet, you hand them a CD of a recent teleseminar, which they can listen to on
their drive home.
An Extra Revenue Stream
Finally, you should be creating teleseminars for your business as an additional way to create
revenue. Your first teleseminar you do later today should be a free lead generation tool to
promote your existing products and services.
But as you get hooked on this method of creating value for your customers, you’ll learn how to
make recordings that you can package into sellable products. Instead of earning just from your
services you deliver 1-on-1 or in small groups, your recorded teleseminars become “solutions in
a box.” This helps you impact more people, increase your revenue, while decreasing the
amount of time you actually spend doing both.
Now that you understand the impact teleseminars can have on your bottom line and the lives
of your customers, let’s get you going with your first teleseminar today.
This report is by no means an exhaustive covering of the topic. For that, you’ll want to grab my
Teleseminar Formula Product And Profit Creation System (more on that later). But doing your
teleseminar today is the first step towards realizing the true potential of your business.
Let’s get started!

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Teleseminar Checklist Quick View
I’ll be covering each of the following areas in detail. But here’s a quick view of what you need in
place to do your call later today.
The Five Steps To Recording Your First Teleseminar Today
 Pick a format
 Connect to a bridgeline
 Record your call
 Talk
 Download Recording
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5 Simple Formats For Your First Teleseminar
If you're brand new to teleseminars, and you're still trying to figure out what in the world you
would actually talk about, these are the five formats that I think you should be looking at first.
 FAQ about your product or service
 Interview a known product owner or expert
 Review a product connected to your expertise
 Q&A sessions
 Be interviewed about the #1 challenge your customers face
Let’s talk a bit more about each one in more detail…
Format #1: Frequently Asked Questions (FAQ)
 Most common questions you’re asked
 What sets you apart from your competition?
 Shows authority & command of your expertise
 Pre-qualifies your prospects, saving you time
The frequently asked questions call is where you're going answer the common questions that
you're asked all the time. This is especially important for you to do if you provide a service that
you are trying to be hired for, or you have a product for sale that needs to stand out from the
competition.
Think about when you go to a business networking event, or you go to party, and people ask
you, "What do you do?"
Most people smile and nod, but on occasion someone will be intrigued and ask you follow up
questions. Those are the types of questions that you want to answer in an FAQ call.
If prospective clients call you on the phone and they want to know particular answers before
they do business with you – those are also good questions to include.
Here are a few others:
 Why does someone need help from a professional like you, instead of doing it by
themselves?
 What does a person in your profession do for clients?
 How much do you charge? Is that based on an hourly rate, or based on results?
 What does your service package include?
 How are you setting yourself apart from the rest of the competition?
Once your frequently asked questions call is finished, you’ll be able to put it up on your website,
and have it available for people to listen to any time that you want.
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Then, when they hit your website and listen to what you have to say, they’ll have the big
questions answered. When they pick up the phone or they email you about hiring you, they've
already gone through the process of prequalifying themselves.
So you're no longer going to be spending nearly as much time with prospects who aren't really
interested in what you have to offer. Instead, you're going to be spending more time with
qualified prospects who are ready to sign on the dotted line.
This allows you to free up your time away from your marketing of getting new clients, and
spend more time with your current customers – in other words, revenue generating activities!
The FAQ call also shows your authority and the command of knowledge that you have about
your area of expertise. Don't be afraid of sharing too much information on these calls, because
ultimately, you’ll be showing how good you are at what you do. The more specific your answers
are to their questions, the higher regard they will have for your expertise.
Format #2: Interview An Expert In Your Field
 Fastest way to recognition in your field
 Let them do the talking
 Be a hero to your audience
If you are in a particular field but nobody really knows you yet, interview a person who is
already well known in that field.
They don't have to be the superstar in that industry, they just have to be known better than
you.
When I did my first teleseminar, for example, I already had experience doing websites and
doing website design, website hosting, and so forth, but I knew that nobody really knew who I
was. So my first teleseminar was with Dan Kelly. We had recently met an industry conference
and discovered we had a lot of potential as collaborators, even though we were essentially in
direct competition. Dan had already created an online course that taught people how to make a
website, and I didn't. I knew how to do it, but I didn't have a product yet.
Instead of spending the time creating my own product, I simply interviewed Dan about his
MiniSitesSecretsRevealed.com course. That allowed me to generate some revenue before I had
my own product finished (I promoted his course as an affiliate partner), but it also allowed me
to get connected to that industry of teaching people how to do websites and Internet
marketing.
When you interview someone who's already known, it's a very fast way to get recognized in
your industry (or niche).
This is the easiest type of call to create if you know someone because all you have to do is ask
questions, and they may even have pre-set questions for you to ask them.
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Host Your First Teleseminar Later Today

This also sets you up as a hero to your audience; you’re the one who’s “connected” enough to
bring a high level person to them.
Interviewing someone who is better known than you is truly a great way to borrow their
credibility for your growth.
Format #3: Product Review Teleseminar
 Top questions people would have about this product before using it?
 Your own results with the product
 Both positive and negative features
 Case studies
The third type of call that I think you should think about doing for your first call is to review a
product that you know well.
It could be a product that is instrumental to the way that you do business or that showcases
your expertise.
Probably the easiest is to review a product you use every day in your business, one that you
know other people get excited about when you tell them you know about it.
A prime example would be an accountant holding a product review teleseminar about
QuickBooks.
A product review call has potentially 3 purposes.
 Generate revenue for the sale of the product (if you are an affiliate)
 Revealing the product to your audience and generating gratitude
 Building a list of interested subscribers who may realize that you know the product so
well, you should be doing it for them.
But the main reason is to attract attention for your industry for the field you wish to be known
in.
As you review the product, be sure to mention both the good and the bad. A review is not a
straight promotion! The ultimate goal here is to build trust with your audience, so you need to
be as balanced in your review as you can be.
So point out the deficiencies of the product, and how that would affect the everyday user.
If possible, ask others you know who use the product to appear on your teleseminar for a few
minutes. Simply ask them to share their results and experiences with the product or service.
These “case studies” help to improve the authenticity of your review. Just having 1 additional
person can go a long way to building even more trust with your listener.
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