Ten Techniques - Article Marketing

Ten Techniques: Article Marketing



First Technique: Article Marketing

Most business experts agree that marketing is everything.
This art comes first in every business venture. Marketing
blends and integrates all the functions of the business
together and presents them to customers in the form of
advertising, promotion and other marketing activities.
This is why most online businesses or websites consider
marketing seriously. The importance of marketing lies in its ability to bring the business
to the market - where customers dwell and opportunities thrive. In the case of websites, if
one wishes to have his site linked to thousands of other sites in the internet, also known
as backlink, then you may consider article marketing as your first option.

Apparently, the benefits of article marketing are endless, probably because countless
possibilities could happen to you. But these things are certain and fundamental. What's
so great about article marketing is that it is the easiest and fastest way to promote your
site. Not to mention, not only is it easy and fast, it's free of charge. Contrary to the typical
marketing strategy in the corporate world, where hundreds and even thousands of dollars
are spent, article marketing is free. Later on, we will run through some of the basics in
article marketing.

Another benefit is that it gives you instant exposure. Ever heard of stories where a song
or a book gets that instant success overnight? This is also true with article marketing. It
gives you a direct and instant exposure, period. Another proven benefit of article
marketing is 100% efficiency. This technique is sure to win if used as a strategy. Then of
course since it is marketing, once the effort is done and the seeds have been sowed to the
field, all you have to do is watch and see your website get promoted passively! This
means that everyday your site will be promoted, more and more customers will link you,
and more visitors will attach your site, and this will go on and on.

So how will I do it? Let's get our hands dirty now as we learn the basic type of article
marketing. Here it is.

1. First, try to make an article or a review about your brand, in your case - your
website, what you are selling or what you are about. For example, if your site is
about guitars, you may want to make an article about guitars.
2. Then post it to popular article directories in the internet.

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Ten Techniques: Article Marketing




One or probably the top directory we have today is
www.ezinearticles.com. Post it there and have it published.
Ezine Articles hosts thousands of articles and are categorized
in many sections. You may check in their site for further
reference.



3. Then here is the one last thing you shouldn't miss out - attach your website at the
end of your article post, i.e. www.mydomainname.com. You may want to attach
"for more resources or for further reference, please visit my site at
www.mydomainname.com" or "Click here to Learn guitar tabs" as anchor text
text.

Here's a good example I got from ezinearticles.com:


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When you do this, visitors can follow you to your website, which is our main goal by the
way. There are other article directories our there. But these site directories are at the top:
EzineArticles.com, GoArticles.com and SearchWarp.com. You may consider these sites
in your priority list. Since article marketing is limitless, other web masters can take your
content to their own site. Talk about passive marketing.

Second Technique: Social Bookmarking


In the field of website promotions, links are
not enough. And most of the time, web
masters go through the season of waiting,
where they just watch and wait for that
visitor to come. Sadly this happens most of
the time. The sigmoid curve applies to
website marketing and promotions as well.
At first, your site goes through the process
of building, often the hard and difficult
process we go through in marketing:
planning, goals-setting, etc. Then it grows, where many visitors flood and traffic your
page. But then soon enough, it declines. This is the reality of most businesses. The S-
curve applies to all. So in the area of website marketing and traffic generation explosion,
we might want to consider some effective solutions if we want to thrive and dominate the
internet marketplace.

Social Bookmarking has been there for long but only a few people really know what it is
really about. Similar to bookmarking the favorite pages of your business book or
magazine, or bookmarking the last page you've just read in your favorite novels, social
bookmarking works in the same way too. Contrary to using the bookmark feature of your
web browser, social bookmarking involves not only you, but the many users also in the
internet. This is why social bookmarking is considered as one of the best effective ways
to promote websites and your brand.

Social Bookmarking has some amazing benefits. One of its benefits is heavy promotion.
By joining social bookmarking sites, you get to tag or mark your website for others to
see. And once it is viewed by many, alas, you give the notion that your website is
something to be taken seriously, and that your brand is really good. Since you are using
the internet and the art of socialization as your primary tools, you are 100% sure that your
site will get promoted in the internet. Although it may take time to grow your
marketability through social bookmarking, once it is marked, it is there. This means that
once you have made it to the top list of the most bookmarked sites; you are going to be
there for a long time. Your marketability will stay long too. Hard efforts equals to long-
term results.


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So how does social bookmaking work? Here is a simple way to do it:

1. First, join a social bookmarking site, and sign up for a new account. The most
popular website on social bookmarking is www.delicious.com. You may also
check other popular sites in the internet.

2. Then once registered, try installing a button on your toolbar. By then you are
ready to go. In just a simple click on that website (you may want to click your
own here), you already bookmark it for others to see. The good thing about this
technique is that if a friend of yours has a similar interest on your brand or
website, he/she may bookmark it also. Then just like the universe, which is
constantly extending, your business will continue to expand and grow in
marketability and profit. Social bookmarking is really something.

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Third Technique: The Yahoo! Answers Strategy


The third technique in effective website
promotion is through the use of a simple "who
would ever thought of" tool - the Yahoo!
Answers feature of Yahoo. Launched in 2005,
this question and answer community site
allows people to ask questions and have them
answered by other users in the environment.
Its feature makes it an ideal ground for selling
promotion to your brand and website. It is
surely one of those fantastic places to visit where we could get that instant exposure to
potential visitors and yes, customers. And of course why not utilize this feature? Yahoo!
Answers breeds countless numbers of internet users from all around the world. If you are
looking for an ideal marketplace to promote or sell your website, Yahoo! Answers is the
place.

Located via the URL www.answers.yahoo.com , the site contains all the possible
questions ever conceived by the human mind. Well some might not seem human at all, or
dumb for short, but you may still consider using this tool wisely. How does it work? Here
is a simple step to utilize this feature.

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1. First type in www.answers.yahoo.com and once inside the site, click on the new
user sign up link.

2. Upon clicking the button, you will be asked to enter in your personal information,
given that you have no yahoo mail account yet. Then after putting in all the
details, click the Create My Account button. By then you are ready to go!














3. Once registered, you may now post your strategic questions. Or if you want, try to
look for questions posted in the environment that are somewhat related to your
website or brand. Meaning to say, considering your goal to attract more visitors
and potential customers to your website, you may want to spot for the needs
around. Once you find that question, you may post your humble answer there.



4. Oops! don't forget to attach your website link to your post. Without this move,
you will not be able to promote your product or brand and you will waste that
opportunity to advance your way up in the marketplace. One of the most
surprising truths about this is that most of the users in Yahoo! Answers don't have
marketing and promotions in their mind. You may only find few users who did
attached some links to their own sites, which means to say that you are among the
first to wisely realize the tremendous benefits of using the Yahoo! Answers tool.
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So here is fast run-through example. Let's say you own a website about guitars and you
want to have it promoted fast, then you may sign in to Yahoo! Answers and post a
question like, "Where can I buy good guitars?" then since it will be posted in the forum,
others may give their own advices and tips. But then as a business-minded person, you
may post an answer like, "Hey I have found a good place to buy good guitar. It's in
www.yourguitarsite.com." Now what you just did there was you've nailed a link in your
website link for others to see, thus, generating more visitors to your website. You can
also search for questions related to your topic. For example, a question posted by an
unknown user says, "Where can I get online tutorials for the guitar?" Here you may put
in your humble answer in the post and also add the link of your website there. Don't
forget - post and link. These and many other ways you can do in the Yahoo! Answers tool
to generate more traffic and visitors to your page. Cheers to your success.





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Fourth Technique: Valuable Blog Comments




Blogs have been used in the internet as sources of
information and human expression. They come in
different forms ranging from business blogs to
personal blogs, and from specific areas like travel
and sports. Our fourth technique introduces a way
to use blogs as leverage for traffic generation into
your own website. This technique is a great way
to get those desired links for your site. And more than that, this is a more of a relevant
and meaningful way to attach your link. As much as possible, we want to avoid being
branded as cheap or worse, spam. Thus our fourth technique is through the use of
valuable blog comments.

This works by searching blogs in websites, preferably top
blog sites like www.blogger.com and www.wordpress.com.
These awesome sites have thousands of bloggers in them.
You may want to fish into these rich, deep waters. So
assuming you are planning to promote your website about
cooking, you may want to search blogs about cooking and
food, also maybe about restaurants. Then you'll do the 5
step process we will introduce here in order to create
valuable blog comments. This will work magic since unlike
most blog commentaries; valuable blog comments possess
sincerity of intention, relativity to the subject, and
connection of common interest. There will be a 7/10 ratio
or a 70% chance that your endorsed links will get through
by the use of this process, contrary to the usual slim 20%
probability that most cheap blog commentaries get.

There is sure way to get those blog comments running straight up to the trash can. That is
through the use of cheap blog comments. Familiar lines like "Awesome Page, please
check mine at www.blahblahblah.com." are a no in the marketing arena. Simply put -
there are no shortcuts to success. You have to earn it yourself. There is a valuable way to
post blog comments. And this is done through the use of our 5 step process. Here it is:

The first process is to read the blog. That might sound simple. But our brains can trick us
to assume that we already know what the blog is usually. So we are not reading at all, but
assuming. Take the wisdom of the fully-filled glass of fowl water. Because it is full, it
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cannot take in new and fresh spring waters. So when we read the blog, make sure you
really read it with an open mind.

The second process is to understand. This will only happen if we already did the first
process. Have we figured out what the blog is really about? Or you rush in to post your
cheap comment without really understanding the whole point of the blog. Understanding
is the key to developing valuable responses and comments.



Third process is to relate. This is where connection happens and your comment becomes
valuable because is it relevant to the point. We may consider relating our own personal
experiences to the blog. How can I relate to the blog? Do I have something valuable to
say?



If you do, them it is time to go to the fourth process. After reading, understanding and
relating to the main point of the blog, then it is time to post your valuable blog comment.
Watch and see this process work wonders for you and your business.



And of course, the last and final step of the process is to attach the link of your website to
your blog commentary. Everything will go easily now as long as you have already
followed the initial 4 Steps to creating valuable blog comments.

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Fifth Technique: The Power of Blogs

Blogs are the in thing today. Almost everyone using the internet is well oriented and
acquainted to this technology. There are popular websites out there that promote its heavy
usage - including popular social networking sites. With the rise of the information age,
blogs are becoming the primary mediums for information dissemination covering
different topics and fields. The master marketer must realize that there is a gold mine in
blogs.

For our fifth lesson, we will talk about harnessing the power of blogs to generate more
traffic into our website. This technique is a very powerful way to promote brands and
products. Today, many companies and businesses are realizing the power of blogs. So if
you don't have this feature in your website, you might consider having one now. Blogs
open up doors that are not there as when you have a single regular website. Popular blog
platforms include WordPress, Blogger and Livejournal. You may check for other blog
platforms in the internet, but these three are at the top.



The benefits of using blogs in order to create more site traffic are immeasurable. Maybe
because blogging is an ongoing activity and it has turned into a major source of sharing
information in the internet. So how do blogs work? Blogs usually come out form our
stream of consciousness. Most would say that blogs are really base on opinions on one'
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