The Art of Innovation (by Guy Kawasaki)

1. Make meaningA woman is often measured by the things she cannotcontrol. She is measured by the way her body curves ordoesn’t curve.By where she is flat or straight or round. She is measuredby 36-24-36 and inches and ages and numbers. By all theoutside things that don’t ever add up to who she is on theinside.And so if a woman is to be measured, let her be measuredby the things she can control, by who she is and who sheis trying to become because as every woman knows,measurements are only statistics, and statistics lie.2. Make mantra“The mission of Wendy’s is to deliversuperior quality products and servicesfor our customers and communitiesthrough leadership, innovation, andpartnerships.”• Wendy’s“Healthy fast food”• Wendy’s“Healthy fast food• Nike“Authentic athletic performance”• Wendy’s“Healthy fast food”• Nike“Authentic athletic performance”• FedEx“Peace of mind”• Wendy’s“Healthy fast food”• Nike“Authentic athletic performance”• FedEx“Peace of mind”• eBay“Democratize commerce”“We exist to professionally build long-term high-impact sources so that wemay endeavor to synergisticallyleverage existing effective deliverablesto stay competitive in tomorrow’sworld.”Dilbert Mission Statement Generator