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The art of start
- Added: April, 13th 2011
- Reads: 426
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- File size: 3.22mb
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- Name: bailey
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- Guy Kawasaki Managing Director Garage Technology Ventures
- 1. Make meaning
- • Increase the quality of life
- • Increase the quality of life • Right a wrong
- • Increase the quality of life • Right a wrong • Prevent the end of something good
- 2. Make mantra
- “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”
- • Wendy’s “Healthy fast food”
- • Wendy’s “Healthy fast food” • FedEx “Peace of mind”
- • Wendy’s “Healthy fast food” • FedEx “Peace of mind” • Nike “Authentic athletic performance”
- • Wendy’s “Healthy fast food” • FedEx “Peace of mind” • Nike “Authentic athletic performance” • Mary Kay “Enriching women’s lives”
- “We exist to professionally build long- term high-impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.” Dilbert Mission Statement Generator
- 3. Get going
- • Think different
- • Think different • Polarize people
- • Think different • Polarize people • Find a few soul mates
- 4. Define a business model
- • Be specific
- • Be specific • Keep it simple
- • Be specific • Keep it simple • Ask women
- 5. Weave a MAT (milestones, assumptions, tasks)
- • Milestone “Finish design”
- • Milestone “Finish design” • Assumption “Sales calls/day”
- • Milestone “Finish design” • Assumption “Sales calls/day” • Task “Rent an office”
- 6. Niche thyself
- Ability to provide unique product or service Value to customer
- Ability to provide unique product or Price service Value to customer
- Stupid Ability to provide unique product or Price service Value to customer
- Stupid Ability to provide unique product or Dotcom Price service Value to customer
- X Stupid Ability to provide unique product or Dotcom Price service Value to customer
- 7. Follow the 10/20/30 rule
- 10 slides Title Marketing and sales Problem Competition Solution Team Business model Projections Underlying magic Status and timeline
- 20 minutes
- 30 point font This is 20 points This is 14 points This is 12 points and what you’re using now
- 8. Hire infected people
- • Ignore the irrelevant
- • Ignore the irrelevant • Hire better than yourself
- • Ignore the irrelevant • Hire better than yourself • Apply the shopping center test
- 9. Lower the barriers to adoption
- • Flatten the learning curve
- • Flatten the learning curve • Don’t ask people to do something that you wouldn’t
- • Flatten the learning curve • Don’t ask people to do something that you wouldn’t • Embrace your evangelists
- 10. Seed the clouds
- • Let a hundred flowers blossom
- • Let a hundred flowers blossom • Enable test drives
- • Let a hundred flowers blossom • Enable test drives • Find the influencers
- 11. Be a mensch
- • Help people who cannot help you
- • Help people who cannot help you • Do the right thing, the right way
- • Help people who cannot help you • Do the right thing, the right way • Pay back society
- Photo by Sim Kok Chwee The Art of Emailing For copies, send an email to: guy@garage.com Stock photos from iStockphoto.com
- Question and Answer
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