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The Future of Advertising. WTF?
- Added: April, 13th 2011
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- ing. vertis Ad re of Futu The F? T W
- Hello. Logic + Emotion David Armano darmano.typepad.com Sr. Partner, Dachis Corp @armano dachiscorporation.com
- The future of advertising?
- W…T...F
- is going on?
- How should I know? (I used to design websites)
- But…
- here. veryw e ns are he sig T
- Agency models are broken.
- assembly line
- silos
- production
- pens. e hap g Chan
- Craig is the new David, Goliath is in trouble.
- With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium. ~Wikipedia
- From the makers of subservient chicken
- What? No Flash Microsite?
- The new copywriters & art directors?
- Everybody
- From Passive Consumption To Active Participation
- 100 people 100 blogs, twitter accounts, facebook pages, etc. etc.
- It’s the me-conomy, stupid
- Everyone will have their 15 megabytes of micro-fame.
- Ok. Stay calm.
- Screw that.
- applications
- ideas
- advertising agency, Crispin Porter + Bogusky, “Our said it was time to bring back the Rabbit name.”
- interactions
- …and micro-interactions
- service
- conversations
- entertainment
- products
- goodwill
- community
- theatre
- The future of advertising?
- amiliar? m ore f ething Or som
- Viral videos
- Don’t bet on it.
- a v io r . i s beh future The
- Source: Wikipedia Complex-adaptive-system.jpg
- adaptive behavior (organizations + individuals)
- h r iv e . d a p t. T a v io r . A ce beh In flu e n
- h e a r ts ). s (a n d e m in d C hang
- FTW
- Thank You.
- David Armano Senior Partner, Dachis Corp // dachiscorporation.com darmano.typepad.com // @armano tising. Adver f ture o The Fu F? WT
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