The Next Generation of Immersive, Online Brand Building

Virtual. Good. The Next Generation of Immersive, Online Brand-Building. http://www.viximo.com Joni spends about $100/year on Dogster.com buying gifts for her pet-loving friends. But the gifts can't be held or wrapped. They can't even be seen unless her friends are online. Dogster.com members (like Joni) bought 1.5 million virtual gifts in the past 12 months. – The Boston Globe, August 26, 2008 Dogster.com members (like Joni) bought 1.5 million virtual gifts in the past 12 months. – The Boston Globe, August 26, 2008 Facebook’s virtual economy will be worth more than $100 million in the next twelve months. – Adotas.com, September 5, 2008 Dogster.com members (like Joni) bought 1.5 million virtual gifts in the past 12 months. – The Boston Globe, August 26, 2008 Facebook’s virtual economy will be worth more than $100 million in the next twelve months. – Adotas.com, September 5, 2008 Gaia collects $1 million PER MONTH from players who buy virtual goods ranging from puppy ears to lightning bolts. 
 – Associated Press, September 7, 2008People spend over $1.5 billion on virtual items every year. People spend over $1.5 billion on virtual items every year. By 2010, virtual goods sales will exceed $7 Billion. People love giving & receiving gifts. Particularly brand-name gifts. 21% Necklace 79% 3% Beer Generic 97% Branded 3% Purse 97% Source:

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JUST ONE EXAMPLE: Kohl's Corp.’s virtual line of clothing on Stardoll.com logged 2.2 million visits & sold 1.8 million items. JUST ONE EXAMPLE: Kohl's Corp.’s virtual line of clothing on Stardoll.com logged 2.2 million visits & sold 1.8 million items. IN ITS FIRST 16 DAYS!