The Real Life Social Network v2

THE REAL LIFE SOCIAL NETWORKHi everyone, thanks for coming.@paddaySo my name is Paul Adams and I work in the UX team at Google. Iʼm the user research lead for social, and work on things like Buzz and YouTube. I spend a lot of my time doing research with people on how they use social media. I sit down with people, and have them map out their social network for me, and we look at how they use tools like email, Facebook, Twitter, their phone, and so on. One of the things we talk about is the differences between their social network online, and their social network offline. Today, Iʼm going to talk about some of the things weʼve learned over the past few years, what it means for the future of the web, and some tips for design.Before I get down into some detail about social networks, I want to start by telling you a story from our research.DebbieI want to start by telling you a story about Debbie, a girl we did research with. Debbie has lots of different groups in her life. Her friends from when she lived in LAher friends from San Diego, where she lives now. Her familyAnd Debbie is big into swimming, she trains ten year old kids competitive swimming, and has groups around the kids and her fellow trainers.In LA, some of her best friends work in a gay bar. They miss her being around, and she misses them, http://www.flickr.com/photos/kevingoebel/4487661674/so they share photos on Facebook of wild nights in the bar. She loves these photos, and often comments on them.