The Rise In Popularity Of Online Dating For Singles
The quantity of people engaging in online dating for singles has grown substantially in recent years.
Interestingly, the growth of this industry also reflects on the kind of people who are signing up to do
it. Most are short term subscribers who will either find a partner quickly, or move on if they have
had no success after a few months.
When an online dating service first starts, it will usually either offer a free platform or a paid
platform. But most will not offer both together. Presently, credit card companies process
transactions relating to online dating for singles in more than twenty five different currencies.
Free websites normally permit members to display a couple of photos of themselves to show off
their looks. Paid websites, on the other hand, will normally allow as many as five photos. This
means that members searching for a partner on the paid websites will get a better sense of the
person they are looking at and will be better placed to judge if that person is right for them.
Most websites offering online dating for singles pay for their advertising with Google Adwords.
The paid websites also implement a raft of other techniques to acquire new members like television,
social media and radio.
The price of acquiring a new subscriber is not cheap and the website owners have said that the
average subscriber will spend $237.00 per year and stay for about three months on the site before
moving on or signing up to a different website.
Fifty three percent of online dating websites are aimed at one particular social group, seventy nine
percent are mainstream dating websites and six percent are match-making websites. The
distinguishing factor between these last 2 is that dating websites are operated by databases, whereas
match-making websites are operated by real, live staff who provide a more personalised service.
Additionally, the paid websites have filters installed to prevent quick, automated applications,
whereas the free websites do not.
Mobile applications are fast becoming the new method of online dating for singles. Members can
just turn their phone on and search for a partner regardless of their location.
The typical profile of mobile users are men, in their mid-thirties, who surf online with i-Phones.
There are more men than women involved in online dating for singles. In 2011, 55% of online
dating subscribers were men and only 45% were women.
Very few subscribers are over the age of sixty five, with most of them being in the 18 to 30 age
group. The biggest web dating firms also utilize automatic back-ground checks to block those who
have criminal records and screen out anyone who appears on any sex offenders list.
Online dating for singles has definitely now eclipsed the traditional match-making alternatives like
newspaper personal ads and dating agencies. It is here to stay as the preserve of the sophisticated,
smart and savvy modern man and woman.