Top 10 Extreme Social Media Promotion Hacks - Wordcamp Dallas 2009

facebook.com/giovanni.gallucci@giovanniTop 10 Extreme Social Media Promotion Hacks1get off the napkin...CONFIDENTIALwww.thesocialmediaworkshop.com2bluehat social media? + =CONFIDENTIALwww.thesocialmediaworkshop.com3We measure different things in Social Media than we do in other kinds of marketing.CONFIDENTIALwww.thesocialmediaworkshop.com4some key points we need to get over ourselves we can’t solve every problem with social media this is evolution, not revolution don’t burn down the corporate marketing and advertising machine do take advantage of new channels like your blog integrate your blog into your current marketing mix, don’t decimate your current marketing, advertising, pr departments you still have time relax be the brand take risks be careful add value be helpful be open be honest be friendly be yourself don’t be a “marketer”CONFIDENTIALwww.thesocialmediaworkshop.com5“How do we get dramatically better results than other social media campaigns?”- the big pitchCONFIDENTIALwww.thesocialmediaworkshop.com6let’s reset expectationsthis isn’t only about connecting with your audiencewe make ripples in the social media ecosystemwe don’t *sell*, we influenceInherently, we have to deal with fuzzy or “pr” math hereCONFIDENTIALwww.thesocialmediaworkshop.com7a quick detourwe need to talk about a few seo basics first...click thrus | humanskeywords & phrases | humansbacklinks | search enginesanchor text | search enginesCONFIDENTIALwww.thesocialmediaworkshop.com8a social media marketing secretmarketing & social media deal in the same currencysocial capital = reputation = access to resources / access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat*there’s nothing here about sellingCONFIDENTIALwww.thesocialmediaworkshop.com9great news!YOU ALREADY KNOW HOW TO DO THIS!Bad news: This is like SEO in 2001. There’s a lot of education that needs to take place.CONFIDENTIALwww.thesocialmediaworkshop.com10