Teva Defies Convention By Changing the Shoe Instead of the Stride.
Action Outdoor Brand Delivers Trailblazing trail*blaz*ing
Suggestive of one that blazes a trail; setting out in a promising new direction; pioneering or
innovative: trailblazing research; a trailblazing new technique. Technology For Outdoor
GOLETA, Calif., July 10, 2012 /PRNewswire/ -- Teva, a leading action
outdoor brand and division of Deckers Outdoor Corporation Deckers Outdoor Corporation is a
footwear manufacturer based in Goleta, California, United States. Deckers currently makes three
brands: Simple Teva Sport Sandals UGG Deckers Outdoor Corporation common stock is traded
on the NASDAQ under the ticker symbol (NASDAQGS:
DECK), announced today the launch of the TevaSphere collection designed
to meet the performance needs of the outdoor athlete. With a
first-of-its-kind spherical heel and pod-arch system, the TevaSphere
technology delivers a more natural point of impact, efficient transition
and superior stability on varied terrain.
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"Teva has been providing innovative footwear for the outdoors
since pioneering the sport-sandal category almost thirty years
ago," said Teva Brand President Joel Heath. "We are, once
again, putting our stake in the ground; with TevaSphere we are
delivering a technology-based solution that addresses the shortcomings
of both minimalist and over-supportive athletic shoes."
Participation in non-traditional outdoor sports such as adventure
racing, obstacle courses and mud runs is steadily on the rise. In an
effort to meet the demands of this growing group of consumers, Teva
spent more than four years developing the TevaSphere technology that
solves a real problem for outdoor athletes who face a diverse range of
terrain and obstacles in their outdoor pursuits.
The brand's product and design team collaborated with leading
sports science and human performance institute P3 (Peak Performance
Project) to create the first outdoor cross-trainer offering a spherical
heel and pod-based arch support system. P3 proved through extensive
testing that the spherical heel lowers the user's point of contact
with terrain for a more natural point of impact and more efficient
transition. The pod-arch system provides specific support only where
needed, offering phenomenal stability without restricting freedom of
movement or adding unnecessary weight to the shoe.
"We took our testing beyond the traditional flat environments
of a lab and developed a way to test both uphill and downhill movements,
mimicking the various terrains of the outdoors," said Geoffrey
Gray, Doctor of Physical Therapy The Doctor of Physical Therapy (DPT) is a postbaccalaureate
degree conferred upon successful completion of an entry-level postprofessional education
program. The specific nomenclature "DPT" is not a substitute or alternative for the physical
therapist clinical designator "PT. at P3. "Our extensive data showed
that the TevaSphere represents the best combination of performance and
stability of any hiking, walking or running shoe we tested."
The TevaSphere design stands in stark contrast to bulkier,
squared-off heels and over-cushioned insoles of other athletic shoes. It
also addresses the poor support found in "minimalist" footwear
that encourages consumers to change their stride to adapt.
"The majority of consumers continue to land on their heels
whether running or walking," said Chris Hillyer, Innovation Manager
at Teva. "We felt compelled to create a technology that allows
people to transition through their stride in a natural way without
expecting the consumer to change."
Teva also incorporates proven technology from its other footwear
lines in the TevaSphere collection. The TevaSphere outsole is composed
of Spider365 Rubber that provides supreme traction on various terrains.
In addition, the TevaSphere footwear collection offers a welcome
aesthetic which transitions easily from the trail to the sidewalk.
Structural minimalism minimalism, schools of contemporary art and music, with their origins in the
1960s, that have emphasized simplicity and objectivity.Minimalism in the Visual Arts
, non-sew synthetics, flexible mesh and vibrant
color define the versatile looks for the Spring 2013 line.
TevaSphere product offerings will debut in February 2013 in styles
for men and women, including:
* TevaSphere Speed features quick-dry materials and lightweight
design. The Speed is available in two colors for men and women with a
MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) of $120.00 (U.S.).
* TevaSphere Trail eVent features eVent breathable waterproof
membrane, sturdy design and toe bumper for added protection. The
TevaSphere Trail eVent is available in three colors for men and two for
women with an MSRP of $140.00 (U.S.).
* TevaSphere Trail is built for women who prefer the benefits of a
sturdy trail shoe and can forgo waterproof features. The TevaSphere
Trail is available for women only, in three colors with an MSRP of
* TevaSphere Trail Mid eVent is available only in selected
international markets. Featuring all the benefits of the TevaSphere
Trail eVent but adding the extra protection of a mid-cut height.
Available in one color for men and women.
TevaSphere has received nomination for the 2012 Outdoor Industry
Award from the OutDoor show in Friedrichshafen, Germany. Winners will be
announced on July 12[sup.th] and the resulting seal of quality will help
consumers identify functional, innovative and durable products within
Teva is owned by Deckers Outdoor Corporation Teva is a division of
Deckers Outdoor Corporation, a public company traded on the NASDAQ NASDAQ
in full National Association of Securities Dealers Automated Quotations
U.S. market for over-the-counter securities. Established in 1971 by the National Association of
Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on at
DECK. Deckers Outdoor Corporation strives to be a premier lifestyle
marketer that builds niche brands into global market leaders by
designing and marketing innovative, functional and fashion-oriented
footwear developed for both high performance outdoor activities and
everyday casual lifestyle use. Teva, UGG UGG You Go Girl
UGG United Grain Growers, Ltd. (Canada)
UGG Urban Golf Gear (clothing brand)
UGG Underground Groovement (Finland band) Australia, Sanuk, Ahnu, Mozo mo*zo
n. pl. mo*zos Southwestern U.S.
1. A man who helps with a pack train or serves as a porter.
2. An assistant. and TSUBO tsubo (tsōō·bō),
n.pl mapped points on the body that correspond to and influence certain organs. Also called
acupoints., are registered trademarks of Deckers Outdoor Corporation. See
www.deckers.com for more information.
SOURCE Deckers Outdoor Corporation
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