Transitioning Alumni Magazines from Print to Web

Transitioning Alumni Magazines from Print to Web Brad Mitchell New Media Producer The problem 2 Office of Web and New Media 01/10/11 Why go online? •  More options for your alumni to find content •  Add features not possible in print 3 Office of Web and New Media 01/10/11 Missouri State Magazine •  Created/curated by the office of publications •  Content produced in conjunction with the Alumni Association 4 Office of Web and New Media 01/10/11 Missouri State Magazine •  Print version began in Fall 2005 •  Mailed to about 81,000 alumni 3x a year 5 Office of Web and New Media 01/10/11 Content in print edition •  2 – 3 feature stories •  4 sections in each issue •  News •  Athletics •  Foundation •  Alumni 6 Office of Web and New Media 01/10/11 First attempts •  PDF of full issue 7 Office of Web and New Media 01/10/11 First attempts •  “Page-flip” 8 Office of Web and New Media 01/10/11 WordPress •  Blogging and publishing platform •  Content management system •  Open source •  Huge community of developers and users •  Easy system to learn 9 Office of Web and New Media 01/10/11 Web Team •  Web designer •  New media producer •  Student developer (w/ input from office of publications) 10 Office of Web and New Media 01/10/11