typography

Typography“The last secret weapon”TypographyTypography“The art of printing from moveable type, including the skilled planning of typeface and size, composition, and layout, to make a balanced and attractive whole.”AlphabetsAlphabets• We actually use several distinct alphabetsAlphabets• We actually use several distinct alphabets• CAPITAL LETTERS are also known as majuscules or upper caseAlphabets• We actually use several distinct alphabets• CAPITAL LETTERS are also known as majuscules or upper case• Lower case letters are also known as minusculesUpper and LowerThe terms “upper case” and “lower case” date from the earliest days of printing, when the different alphabets were kept in different parts of the printer’s case of lettersCAPITALSCAPITALS• The early printers copied their capital letters from inscriptions carved in stone