This is not the document you are looking for? Use the search form below to find more!

Report home > Art & Culture

University of Wisconsin-Madison: Chazen 2.0

0.00 (0 votes)
Document Description
A report on the ways in which the academic community at University of Wisconsin-Madison must adapt to the changing technological climate of contemporary society, specifically in terms of art and it's display.
File Details
  • Added: January, 10th 2011
  • Reads: 280
  • Downloads: 0
  • File size: 1.76mb
  • Pages: 19
  • Tags: museum, marketing, social media development, university of wisconsin madison
  • content preview
Submitter
  • Name: Alexandra Walters
Embed Code:

Add New Comment




Related Documents

The impact of negative word-of-mouth on web 2.0 on brand equity

by: rebeka, 9 pages

Many companies have jumped on the Web 2.0 bandwagon given its hype and potential gains for marketers. However, the rise of Web 2.0 as a popular media tool may undermine the control that traditional ...

Cummins MerCruiser QSD 2.0 Diesel Engines Repair Manual Service Manual Download Now

by: velin90, 1 pages

QSD 2.0 Diesel Repair Manual Cummins MerCruiser Engines Service Manual Download Now This Digital Repair Manual covers the same information that Professional Technicians and Mechanics have. File ...

University of Kent e-Learning Strategy 2007

by: shinta, 15 pages

This e-learning strategy has been developed by the University e-learning strategy group and is informed by the 2006 paper ‘Towards an e-learning strategy’ which provided clear ...

Andragogy in English as a Foreign Language Classes at Prefectural University of Kumamoto

by: shinta, 13 pages

The demographics of an EFL classroom at Prefectural University of Kumamoto (PUK) is quite diverse. There are men and women from all parts of Japan, and from other countries. Religion, ...

Adobe Lightroom Shortcuts - 2.0 Windows

by: christian, 6 pages

Adobe Lightroom Keyboard Shortcuts - Windows Version 2.0

Singapur Ulusal Üniversitesi (National University of Singapore) Ücretleri

by: Ertugrul, 7 pages

Singapur Ulusal Üniversitesi (National University of Singapore) Ücretleri

Repair Manual Service Manual Download Now Cummins MerCruiser QSD 2.0 Diesel Engines

by: alexadurin, 1 pages

Repair Manual Service Manual Download Now Cummins MerCruiser QSD 2.0 Diesel Engines

The Impact of Entrepreneurship Education: An Evaluation of the Berger Entrepreneurship Program at the University of Arizona, 1985-1999

by: patrick, 132 pages

The study reported here addresses these concerns. This report evaluates the effect of the Berger Entrepreneurship Program at the University of Arizona on graduates by comparing them with a matched ...

Placement Track Record: University of Petroleum & Energy Studies

by: marijse, 2 pages

Placement Track Record: University of Petroleum & Energy Studies Since the graduation of our first batch in 2005, UPES has had an enviable placement record. Close to 100% of our…

Galeri Foto UII, Foto UII, UII, Photo, Fotografi, Universitas Islam Indonesia, Islamic University of Indonesia, Jogjakarta, Yogyakarta

by: galeri.foto.uii, 1 pages

Galeri Foto UII, Foto UII, UII, Photo, Fotografi, Universitas Islam Indonesia, Islamic University of Indonesia, Jogjakarta, Yogyakarta

Content Preview
2.0

you want
innovation?
you got it.
i

we
innowhere
did not
intend to
v
donate $20 mill-
ation!?!
is
the
ion and pieces from
our contemporary coll-
ection to a museum we have
seen before. if that were our
intent, then we would have done
business with the milwaukee art museum.
the director’s face
twisted in what
terror
as he slumped back in
next?
silence in his seat at the
board meeting and
pondered,


e world as we know it can no longer function without the workings of technol-
ogy. De nitions of modernity and progress go hand in hand with technological ad-
vancement. e Internet has completely metamorphosed the way universities function
in terms of communication, data transmission, and education. e question of “what
next?” continues to lurk in the back of the minds of scholars, educators, and students
alike. Universities are in a position to design a new frontier of learning where the
digital world and the physical world collide to create an educational experience. In the
midst of this digital revolution, university art museums provide the perfect environment
to perform this educational experiment. A convention-challenging center of connectiv-
ity, the art museum is evolving into a place where the visual engages and teaches us in
new and experimental ways. e art museum at the University of Wisconsin-Madison,
known as the Chazen, is currently undergoing a $43 million dollar, 81,000 square-foot
expansion to be completed in October of 2011 (we call the new addition Chazen 2.0).
It is important for the UW community to make sure that this new addition reaches its
full potential in educating us within the context of this ever-evolving, digitized world.

Ed
E u
d cuation
o



As new technologies transform the way we understand and interact


Wh
Wh y
y with the world, contemporary art becomes a constantly changing and



ever-pertinent medium. In this information age, we have unlimited



access to data, both visual and audio. is data exists in a common
art
ar ?
t?



format that is dictated by modern software. e Internet allows for
the endless and unrestrained copying of these materials. We are free to manipulate, re-
contextualize, and transform information. Under these circumstances, art has become
digitized and is thus communal and malleable. It is becoming a group e ort created in
an open medium that is free from the restriction of copyright. is makes it a constantly
changing re ection of the present and is therefore a valuable vehicle to enhance our un-
derstanding of the world. e practical applications of art are inevitable.
e
d u
ed c
uc a r t
ar i on
ion

Educational institutions must









realize the value that lies in the
study and experience of art. Charles Fowler articulates the importance of art in educa-
tion, “If our concept of literacy is de ned too narrowly as referring
to just the symbol systems of language, mathematics, and sci-
ence, young people will not be equipped with the breadth of
symbolic tools they need to ful y represent, expres , and com-
municate the full spectrum of human life.
e concern of Fowler is a legitimate one; if students are not educated in the “tools” that

allow them to adequately understand and communicate “the full spectrum of human
life,” then they are being denied their right to an education that allows them to situate
themselves within our modern society. e narrowly de ned concepts of formal educa-
tion must be expanded; education must correlate with the modern world. Professor Jon
McKenzie says that, “faculty need to meet students where they are,” or in other
words, education needs to adapt to the society in which students exist. us modern art,
a representation of the present, is an extremely important means in achieving this type
of education. It has the interactive power to stimulate senses that the classroom setting
cannot engage. In a recent survey taken by members of the UW-Madison community,
one student responded to the question of whether or not art could enhance education by
saying, “Images help me learn.” us whatever eld of study one may be in, the visual
power of art is an indispensable tool in the bettering of one’s education.

The Chazen in
The Chazen in
E d u
Ed c a
uc t
a i o n
tion e Chazen Museum of Art at the University
of Wisconsin-Madison has the potential to be a leader in their creation of Chazen
2.0; there lies potential to create a cutting-edge learning experience for the students
and faculty of this school. As members of the UW-community we must utilize this
new resource to the best of our ability. To further articulate the greatest purpose of
Chazen 2.0 we have created a word; chazenize (see g. 1). In other words, Cha-
zen 2.0 must “chazenize.” In terms of education, this means that Chazen 2.0
should accommodate contemporary art because, as discussed above, it is the medium
of the future. Second, the material shown should and can be directly related to aca-
demics at this university. In a recent survey a UW student commented
on the power of art in the academic world, “it is relatable literally to all subject mat-
ters.” Another student said that the content of the Chazen would enhance their aca-
demic experience “if it was instilled in the curri-
culum of classes.” ese comments make it
clear that all members of the UW-community,
students and faculty alike, should have input in
the art that is displayed and art should be thor-
oughly incorporated into our educational curri-
culum. In order to make the Chazen 2.0 a
fully appreciated space students and educators
should be active participants in the selection
and creation of contemporary art. It is only in
this way that we can e ectively chazenize our
museum and its educational e ort.
Student acrobats perform in Paige Court to
demonstrate the art of the circus.

chazenize
chazenize

\CHAZE-en-EYES\ ,
verb;
1. to strengthen the cultural discourse between

the digital world and the university community
through a collaborative educational e ort
designed to promote interactive learning in
order for the university to adapt to the evolving
contemporary world.
ey set out to chazenize the university art
museum.
Fig. 1

Advancement
Advancement
Bu
B siness
usiness
Model
Model
Our business model for this project
draws inspiration from the relations-
hip between MoMA and P.S. 1 in
New York. We recognize that a university museum is on a very di erent level from that
of a world-famous institution, but it is important to take the future of the Chazen seri-
ously, and set strong goals.
P.S.1 Contemporary Art Center
and e Museum of Modern Art
formalized their a liation in
January 2000, bringing together a
leader in cutting-edge art and the
world’s foremost museum of modern
art. In 2000, P.S.1 became an a liate
of the Museum of Modern Art to
extend the reach of both institutions,
and combine P.S.1’s contemporary mission with MoMA’s strength as one of the greatest
collecting museums of modern art. e principal objective of MoMA’s partnership with
P.S.1 is to “promote the enjoyment, appreciation, study, and under-
standing of contemporary art to a wide and growing audi-
ence. Collaborative programs of exhibitions, educational ac-
tivities, and special projects allow both institutions to draw
on their respective strengths and resources and to continue
shaping a cultural discourse











(www.moma.org).


e MoMA in NYC, while focusing on modern art, is a fairly traditional institution. P.S.
1, on the other hand, presents a more innovative approach to what a museum can be and
do. P.S.1 Contemporary Art Center is one of the oldest and largest non-pro t contem-
porary art institutions in the United States. An exhibition space rather than a collecting
institution, P.S.1 devotes its energy and resources to displaying the most experimental art
in the world.
A catalyst and an advocate for new ideas, discourses, and trends
in contemporary art, P.S.1 actively pursues emerging artists,
new genres, and adventurous new work by recognized artists
in an e ort to support innovation in contemporary art












(www.ps1.org).
Chazen 2
2.0

e existing building of the Chazen will soon be connected to a newly designed, mod-
ernized space that wil
p
l signi
g cantly incr
y
ease the size of the Chazen’s collection, and we










hope, the Chazen’s ability










to positively a ect life on










campus. We will call this new










addition Chazen 2.0. Cur










rently, the “giant hole in the










ground,” which is to be the










site of the new wing of the










museum, is full of potential.










What bet er opportunity do










we have than to literally work










from the ground up? Cha-
zen 2.0 has the potential to become one of the most frequented buildings on campus—
that is, if the directors and sta acknowledge the importance of creating a museum of
the future. Using P.S.1 as a model, Chazen 2.0 must create an interactive, stimulating
learning environment in which visitors can discover and explore the work of contempo-
rary artists. In order to adhere to these ideals, we feel that Chazen 2.0 at the University
of Wisconsin-Madison can, and should, function in a way that is di erent from the exist-
ing Chazen museum. We see Chazen 2.0 as an opportunity to create a space that is the
physical manifestation of modern thinking. It should be an institution that testi es to
the importance and role of art on a college campus.

e existing building of the Chazen will soon be connected to a newly designed, mod-
ernized space that will signi cantly increase the size of the Chazen’s collection, and we
hope, the Chazen’s ability to positively a ect life on campus. We will call this new addi-
tion Chazen 2.0. Currently, the “giant hole in the ground,” which is to be the site of the
new wing of the museum, is full of potential. What bet er opportunity do we have than
to literally work from the ground up? Chazen 2.0 has the potential to become one of
the most frequented buildings on campus—that is, if the directors and sta acknowledge
the importance of creating a museum of the future. P.S.1 achieves this mission by pre-
senting its diverse program to a broad audience in a unique and welcoming environment
in which visitors can discover and explore the work of contemporary artists. Following
these set of ideals, we feel that Chazen 2.0 at the University of Wisconsin-Madison
can, and should, function in a way that is di erent from the existing Chazen museum.
We see Chazen 2.0 as an opportunity to create a space that is the physical manifesta-
tion of modern thinking when it comes to the importance and role of an art institution
on a college campus.

Download
University of Wisconsin-Madison: Chazen 2.0

 

 

Your download will begin in a moment.
If it doesn't, click here to try again.

Share University of Wisconsin-Madison: Chazen 2.0 to:

Insert your wordpress URL:

example:

http://myblog.wordpress.com/
or
http://myblog.com/

Share University of Wisconsin-Madison: Chazen 2.0 as:

From:

To:

Share University of Wisconsin-Madison: Chazen 2.0.

Enter two words as shown below. If you cannot read the words, click the refresh icon.

loading

Share University of Wisconsin-Madison: Chazen 2.0 as:

Copy html code above and paste to your web page.

loading