Webinar: 5 Keys to Using Content for Effective Lead Generation
Engaging potential buyers with content and turning them into qualified leads is a pervasive challenge: IDG Communications
found technology vendors may be losing close to 50% of potential sales due to inadequate online information.
This webinar will show you how to create content that satisfies buyers' information needs and establishes your company as a
valuable resource - one they'd like to do business with.
Your takeaways will be steps for building a content strategy and sample templates you can use to guide your content marketing
activities.
You will learn:
How to move your buyers along in the sales cycle by giving them the right content at the right time

Why deeply understanding your buyer's concerns and priorities is critical

The benefits of adopting a "How can we help you?" instead of a "What can we sell you?" approach

How map your buyers' information needs to the stages in your sales cycle
Date &Time -

Thursday 22 September 11.00 AM PDT
Webinar URL -
http://www.leadformix.com/webinar-september-22-2011.html
Presenters -
Kim Gusta is a content marketing expert for the technology industry and owner of Kim Gusta Marketing, a consultancy that
helps technology companies engage their buyers with remarkable content. She has over 15 years experience in technology
marketing with global companies including Symantec. She also authors the Technology Content Marketing Blog.
About LeadFormix -
LeadFormix is the leader in next-generation marketing automation software, known as Marketing Automation 2.0. LeadFormix
delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into
qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more
effectively and close deals faster using patented business intelligence and data mining technology.
REGISTER
Copyright LeadFormix Inc. All Rights Reserved
Know more -
lead nurturing best practices, lead management, lead generation, lead management software

---

Document Outline

• • 

---