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Upcoming Webinar: Defining your strategy with effective market research
- Added: November, 10th 2011
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- Username: merlinf
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When management talks about strategy, they usually mean tactics or goals. If your strategy is to grow revenue year-over-
year by 10%, or to spend more on pay-per-click campaigns, then you're not really talking about strategy. Growing revenue
is great, but just stating that you want to grow it is a goal, not a strategy. Along that vein, investing more in search-engine
marketing or direct mail could be part of a broader strategy, but by themselves they are just tactics.
So what is a strategy? Putting it simply, it is using a point (or points) of leverage to your advantage over your competitors.
A product strategy is therefore focusing on a core concept where you have a competitive advantage to attract buyers.
That core concept could involve your brand, various pieces of content, price, market reach or some other area where you
possess a key competitive advantage.
This presentation will guide you through primary market research techniques that catalog your company's strengths and
weaknesses in a competitive environment.
Date &Time -
Wednesday 16 November 11.00 AM PDT
Webinar URL -
h
ttp://www.leadformix.com/webinar-november16-2011.html
Presenters - Joe Leider
worked for 10 years in market research, analysis, marketing automation and visual analytics. My clients have spanned
consumer magazines, business publishers, consumer software, business software and a major hard-drive producer.
About LeadFormix -
LeadFormix is the leader in next-generation marketing automation software, known as Marketing Automation 2.0.
LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous
online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach
decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.
REGISTER
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