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Video Marketing

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There is no better way to penetrate your market and get people excited about your offer than with video marketing campaigns. Not only can you exploit the power of video marketing to propel your viewers into taking action, but you can quickly establish a defined brand of your own.
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  • Added: September, 08th 2010
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  • Pages: 13
  • Tags: video marketing, internet marketing, small business marketing, commercials
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Video Marketing Secrets
http://www.BTSmallBusinessOptimization.com


Video Marketing Secrets
www.BTSmallBusinessOptimization.com




- 1 -


Video Marketing Secrets
http://www.BTSmallBusinessOptimization.com



Table of Contents

INTRODUCTION TO VIDEO MARKETING ................................................. 3
CREATING HIGH QUALITY VIDEOS ......................................................... 5
DISTRIBUTING YOUR VIDEOS ................................................................ 9
ENHANCING YOUR VIDEO RESPONSE RATE .......................................... 11




- 2 -


Video Marketing Secrets
http://www.BTSmallBusinessOptimization.com


Introduction To Video Marketing
There is no better way to penetrate your market and get people excited
about your offer than with video marketing campaigns. Not only can you
exploit the power of video marketing to propel your viewers into taking
action, but you can quickly establish a defined brand of your own.

Videos add life to our marketing campaigns. They transform static,
traditional campaigns into action-driven presentations that unleash our
message in a powerful, dramatic way.

Videos also give you the unique opportunity to communicate with your
target audience in a way that puts you in touch with what is truly important
to them, what motivates them, and what will leave an everlasting
impression.

But videos are even more valuable than just providing you with an
interactive vehicle for your marketing message.

Videos also help to increase the value of your products, and even your
brand. If you are involved in information marketing, you can instantly ramp
up the perceived value of your products by adding in video based
components. People often learn better when they are given a visual as to
their tasks and the end result, and creating dynamic video lessons or



- 3 -


Video Marketing Secrets
http://www.BTSmallBusinessOptimization.com


tutorials will instantly increase conversion rates, and skyrocket your
income.

So, now that you understand just how important high quality video
presentations are to your marketing message, let's take a closer look at
how you can develop laser targeted video campaigns that speak your
customer’s language.

After all, not all videos are created equally.



- 4 -


Video Marketing Secrets
http://www.BTSmallBusinessOptimization.com


Creating High Quality Videos
Imagine if you were able to personally welcome people to your website, to
guide them through your information and direct them to your order
button. Imagine what that would do for your conversion rates.

Well, with videos - that's exactly what you can do.

You can use videos a number of different ways, including in sales pitches, in
tutorials, within your launch sequence to warm up customers and to simply
develop brand awareness. The more often people see you or hear you, the
faster they'll recognize your brand on the spot.

The trouble is, many new entrepreneurs struggle with the technical aspects
of creating high quality videos. They aren't sure what programs to use, how
to edit videos, how to enhance the quality, or even how to create scripts or
motions that guide viewers from one frame to another, retaining their
attention every step of the way.

The great news is that even if you have absolutely no experience creating
videos, there are tools and resources you can use to develop high quality,
interactive videos in a matter of a few short hours.

For starters, the majority of new computers come bundled with video



- 5 -


Video Marketing Secrets
http://www.BTSmallBusinessOptimization.com


production software already, but if you really want to ramp up the quality
of your videos however, you'll want to consider purchasing an industry
grade program, such as Camtasia or CamStudio.

These programs will help to add functionality to your videos, while making
it easy for you to integrate sound (audio narratives, music, etc), as well as
highlight important notes, and of course, they provide you with added
flexibility with editing video content.

Resources:
http://www.Camtasia.com
http://www.fraps.com
http://www.Camstudio.org

If you're a Mac user, check out any of the following video creation tools:

http://www.shinywhitebox.com
http://www.telestream.com
http://www.ambrosiasw.com

Now, here's what I'm going to show you how to not only simplify the
process of creating videos but how to AUTOMATE distribution!




- 6 -


Video Marketing Secrets
http://www.BTSmallBusinessOptimization.com


There's a secret weapon online that will give you the opportunity to
develop dozens of high quality videos in a matter of seconds, and best of
all, you can use this video production suite to repurpose content, so that
your videos are created from existing articles you've already written!

The resource is found at http://wwwArticleVideoRobot.com and with this
powerful software, you can take existing content and create live, talking
videos that interact with your audience unlike anything else!

This software makes it not only easier to get MORE videos out there, but it
requires absolutely no training or experience, instantly eliminating the
learning curve.

I've used this resource for over a year now and have been able to generate
unlimited traffic just by letting the program create interactive videos and
best of all, they'll distribute your videos all over the Internet for you!

Keep in mind that your videos don't have to be lengthy productions.

Even 3 minute videos can do wonders at generating fresh interest and
exposure for your product, so start off by developing simple video
presentations and as you become more familiar with how your viewers
respond to your videos, you can begin to tailor them towards better



- 7 -


Video Marketing Secrets
http://www.BTSmallBusinessOptimization.com


communicating with your target audience.

Article Video Robot will help you get started, and then you can spend time
learning how to create powerful video presentations yourself, as you can
continue to grow your business.

If you simply aren't ready to develop your own videos, consider outsourcing
the project to a qualified video developer.

There are plenty of places to seek out some help, including marketing
forums such as http://forums.digitalpoint.com and
http://www.WarriorForum.com , or you can place a listing requesting help
via the freelance marketplaces, including http://www.Guru.com and
http://www.eLance.com





- 8 -


Video Marketing Secrets
http://www.BTSmallBusinessOptimization.com


Distributing Your Videos
Once you have a series of hot videos in your arsenal, it's time to distribute
them to the world! Once you unleash your videos, you'll begin to see traffic
coming in very quickly, as these video community sites and media hot spots
are filled with new visitors every single day.

The leader in video marketplaces is www.YouTube.com so it's important
that you include it in all of your video marketing campaigns, however there
are many other places where you should focus on getting your video
circulated, including:

http://video.search.yahoo.com/
http://video.google.com/
http://www.Break.com
http://www.Revver.com
http://www.DailyMotion.com
http://www.MetaCafe.com
http://www.Veoh.com

Distributing is very easy, but you'll need to create an account with each
video site before you can upload your video.

Also keep in mind that many of these video networks will manually review



- 9 -


Video Marketing Secrets
http://www.BTSmallBusinessOptimization.com


and approve your video before it's published, so it might take a few hours
before all of your videos are online.

You can automate the process by signing up for an account with Tube
Mogul at http://www.TubeMogul.com , an online video distribution service
that will push your video message out to hundreds of popular video
communities.




- 10 -


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