Web 2.0 Business Websites And Inbound Marketing

Web 2.0 Business WebsitesRebecca KotzKrista MoonPresident and Web Marketing ConsultantSenior Director of Business Developmentwww.gems-solutions.comOutline• Why are we in Web 2.0?• Web 2.0 Capabilities• Web Content Management Systemwww.gems-solutions.comTraditional Outbound MarketingProspectsInside SalesDirect MailPrint AdvertisingTelemarketingTradeshowsInterruptionCompany34 gigabytes of data every single daywww.gems-solutions.comToo Many Messages!• Spam blockers• Sirius radio• Tivo• Do-Not-Call List• Caller ID• Trash can!www.gems-solutions.comMarketing is Changing!Web 1.0Web 2.0Flat, static brochureInteractive, 2-way communicationwww.gems-solutions.comWhat does Web 2.0 mean?Online shopping Enhanced user (products, event experiences Self-service registration / with motion capabilities on donations, etc.) graphics, news your website.with features feeds, gadgets and options.and mash-ups.www.gems-solutions.comWeb 2.0 TrendsLots of people:• Over 1 billion users.Web-fluent users: • Search, post, edit a Wiki, rate/review, etc.Powerful • Harnessing collective intelligence deep into the capabilities:design.Power and control • We produce the vast is shifting to us:majority of content.www.gems-solutions.comJoin the Conversation!• People are talking about your…– Company– ProductsBlogs– Services– CompetitorsFacebookOnline ReviewsTwitterLinkedInwww.gems-solutions.comOnline Statistics97%Research products and services online before they purchase.55%Of all local searches are done with an intent to buy.80%Of all local searches result in a phone call or visit a store and 60% of those result in a purchase.www.gems-solutions.comWhy use Inbound Marketing?Outbound marketing: $1 Investment = $11 ReturnInbound marketing: $1 Investment = $60 Return80ROI Comparison by Marketing Program60:1604020ROI11:102:1Social Marketing Direct Marketing Media Advertising ProgramsProgramsProgramsSource: Next Century Media. (Jan. 2009). 2008 Social Marketing ROI Report and Benchmark Guide. Powered.com [Online] Available: http://poweredcorp.dc.powered.com/download/p/courseId/24 43/White_Paper_2008_Soc.htm?courseSessionId=2201 [Nov. 4, 2009].www.gems-solutions.com