What's in a Name?

What’s in a Name?
The types of company names and
what makes one great.
Sagefrog Marketing Group, LLC
©2010 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED

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Founder
A company name that borrows the name of its founder.

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Acronym
A company name that uses the first letters of each word in a longer name to create
an abbreviated version.

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Fabricated
A made-up name.

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Descriptive
A name that describes what the business does.

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Metaphoric
A name that implies a quality of the business such as fresh, simple, education.

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Combination
A name that combines two or more name types.
Sagefrog is a fabricated company name that is also descriptive and metaphoric. The name “Sagefrog”
was invented to communicate that the company possesses both the strategic wisdom of a sage and the
adaptable tactics of a frog. For more information visit: www.sagefrog.com/about/what-is-a-sagefrog.

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What makes a name great?
The name is meaningful and says something about who you are and what you do.
It’s future-oriented and will permit growth and change.
A great company name is easy to say and spell.
A great company name is visual — it looks good when graphically presented.
It’s memorable — not only catchy and evocative, but also easy to remember.
A great company name is unique. It can be trademarked and owned.
Need a great name?
A great name is a great thing. It can help you get on the shortlist — and win deals!
Sagefrog Marketing Group is a full service marketing, interactive, and public relations agency.
We specialize in health, technology and business services marketing for companies based in the
greater Philadelphia and New Jersey area.
For more information, please contact us:
(215) 230.9024 » info@sagefrog.com » www.sagefrog.com
©2010 SAGEFROG MARKETING GROUP, LLC. ALL RIGHTS RESERVED

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