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Content Preview
I've been wearing a nametag 24-7 for the past 2,499 days.
That's my Noticeable Number.
It's noticeable in a conversation.
It's noticeable in an interview.
It's noticeable during a speech.
It's noticeable in a book.
It's noticeable in an article.
It's noticeable in a blog post.
It's noticeable on a website.
It's noticeable in marketing materials.
First, let's talk about the WHY.
Kansas City Locksmith
And in my experience, I've found seven benefits of having a Noticeable Number:
1. Remarkability. People tell their friends about it. Because it's cool. Because it's intriguing.
And because it's worth making a remark about.
2. Memorability. It stands out. During a conversation, for example, a Noticeable Number tends
to be the most memorable item.
3. Credibility. Which comes from specificity. For example, which sounds more convincing:
"I've read a whole lot of books on stress management," or "I've read over 1800 books on stress
management"?
4. Commitment. Your Noticeable Number is an observable way to reinforce your dedication.
And in a business culture where trust and integrity are at an all-time low, actions that validate
5. Differentiation. It distinguishes you in an otherwise crowded marketplace.
6. Expertise. It's the answer to the question, "So, what makes YOU the expert?" This is
especially valuable when working with (and attracting) the media.
7. Revisitability. Noticeable Numbers make customers want to check in with you (or your
website) every once in a while (or, hopefully every day!) just to see where your number is at
now. REMEMBER: websites are like newspapers - customers don't want to read it if it's two
years old. How often is YOUR website updated?

OK! Now, let's talk about the WHAT.
This is a list of several Noticeable Number examples (some are real, some I just made up):
o Dave has 4,000 hours of practice!
o Aqua Fin is being used in 137 countries!
o Lambert's Cafe has thrown over 13,457,991 rolls!
o Over 3,000,000 copies in print!
o Reprinted in 17 languages!
o McDonald's has sold over 205 billion hamburgers!
o Dr. Jameson has spoken to over 300,000 students!
o Dane Cook has 1,982,811 MySpace friends!
Lastly, let's talk about the HOW:
Locksmith Kansas City
The last step is to get the maximum mileage out of yours. Remember these four keys:
and then, "How could I quantify that in a remarkable way?
o RECORD your number in a journal or online counter. Be meticulous. After all, if you don't
write it down, it never happened!
o PUBLISH your number on your websites, blogs, marketing materials and the like. Be sure to
update it regularly.
o LEVERAGE your number by peppering it into conversations, interviews, blog posts, articles,
or any other form of communication. NOTE: no need to make a big deal about it. You don't
want to come off as arrogant.
Once you discover and leverage your Noticeable Number, you WILL get them to come to you.
"Them" meaning old customers.
"Them" meaning new customers.
"Them" meaning the media.
REMEMBER: people who get noticed get remembered; and people who get remembered get

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