Work From Home Tips & Blueprints To Start Making a Decent Living

The TeleWorkers Digest


I wanted to be a train driver”


Volume 1 – Issue 5 - Copyright ©2010 TeleWorkersDigest - All Rights Reserved
Page 1

---

The TeleWorkers Digest
Vo
V l
o . 1
1 –

Iss
s ue 5


“A schedule defends from chaos and whim”
- Annie Dillard (Pulitzer Prize in Non-Fiction)


The
TeleWorkers
Digest
(55000 subscribers can’t be wrong)



Volume 1 – Issue 5 - Copyright ©2010 TeleWorkersDigest - All Rights Reserved
Page 2

---

The TeleWorkers Digest
Vo
V l
o . 1
1 –

Iss
s ue 5

Congratulations!
FREE! – You Now Own Resell And Giveaway Rights To This Monthly eZine
Gr eetings!
By owning resell and giveaway rights, you may freely distribute or sell this monthly eZine to anyone you wish. Use it to develop a mailing list or maybe
as a bonus to your own readership. Maybe just email it to your friends.
The only restriction is that you cannot modify this document in any way without written permission from an authorized representative of The
Teleworkers Digest.
Click Here to Share This Free eZine with Your Twitter Followers


Click Here to Share This Free eZine with Your Facebook Friends


Hot Tip: If you have a website, blog or subscribers TWD is an incredible way to generate readers, add subscriber value and create a great residual
income, click here for full details.

Volume 1 – Issue 5 - Copyright ©2010 TeleWorkersDigest - All Rights Reserved
Page 3

---

The TeleWorkers Digest
Vo
V l
o . 1
1 –

Iss
s ue 5
From The Editor -
Contents –
It seems we’ve hit on a real need for some good solid advice out there. I’ve received 100’s of emails
Secrets Of Reaching Out Online (Part 2)
from subscribers asking us to write on topics from resume writing to domain names.

SEO Link Building Made Easy
The problem with the internet is that it’s just jam packed with frivolous stuff. If you want to know
anything, especially on a subject as scam packed as home working, you’re going to have to wade
Getting The Most From A Blog Post
through pages of websites before you find someone who actually knows what they’re talking about.
Someone who’s done it.
At What Price Your Customer? A Fairytale
This is where I hope TWD has thrown a life-vest to our 1000’s of subscribers just looking for some
The Traps Of Working At Home
guidance. No extended sales pitch or options bonanza. Just the best way to do something by people
Work at Home Professionals
that have done it.
Making Telework A Win-Win For Employers
Feel free to pass this document on to friends and family and if you were given this eZine by a friend
& Employees
you can get your own subscription here.
New Strategies for the New Web
As ever please send us your feedback and enjoy the freebies.
Ten Ways To Promote Your Website By
Kindest Regards
Giving Away A Free, No Sign-up Required,
Patrick Henns
eBook
Editor
Fitness For Telecommuters

Survey Results
The Art of Meeting the World Head-On
This Month’s Freebies
Interview Portfolio
Volume 1 – Issue 5 - Copyright ©2010 TeleWorkersDigest - All Rights Reserved
Page 4

---

The TeleWorkers Digest
Vo
V l
o . 1
1 –

Iss
s ue 5
Secrets Of Reaching Out Online (Part 2) – by Antonia Chitty @antoniachitty
there is a personality behind the twitter account or you are missing a
great chance to build a relationship with a new or potential customer.
Twitter is great because it is another way to build relationships, and
relationships help people to know you, to trust you and to buy from you
I’ve linked up my profiles on Linked In, Ecademy, various Ning sites, the
whether you run a tiny business or have your sights set on becoming an
Women’s Marketing Forum and Facebook to Twitter too, so I can send
international enterprise. It allows you to respond rapidly to people’s
updates from any of these sites, and all my Twitter updates appear on
enquiries, find those who want to know about what you offer and spread
each profile too.
the word about sales and promotions.
If you’re using Facebook socially, it is an easy step to turn it into another
The way to make Twitter work for you is to have a strategy. Think of 12
way people can find out about your business news. Go to ‘groups’ and
promotions and offers that you will be running this year – that’s one for
click the ‘set up a group’ button or click on the link at the bottom of any
each month. Then, plan your month’s marketing activities around that
‘page’ to set up a page. A group is ideal if you want to promote a
promotion, and tie your tweets in too. Use a service like
membership organisation or club, while a page is more appropriate for
SocialOomph.com to schedule in tweets highlighting that month’s
most businesses.
promotion. I find a countdown like ‘just 3 days left for this month’s offer’
works to add an incentive for people to click through to your site.
• http://www.facebook.com/pages/create.php
• http://www.facebook.com/groups/create.php
I aim to have a rolling programme of tweets so that you might be asked
to sign up for my newsletter 4 times a month, be directed to my
Once you have entered the details asked for, add some content. If you
Facebook fan page 4 times a month and hear about this month’s offer
have a blog use Networked Blogs to add your blog to your page so that
every other day for 2 weeks each month.
the content feds through automatically. Send messages about your page
to your friends and ask them to highlight it to people who they think
Then I link my blogs to Twitter using Twitterfeed. That ensures that my
might be interested.
followers get a good supply of excellent and relevant content, whether
they are mums in business or people who are interested in PR. I log on to
Once you have entered the details asked for, add some content. If you
Twitter once or twice in the day, or occasionally in the evening if I’ve not
have a blog use Networked Blogs to add your blog to your page so that
been around during the day, so I can tell people what I’m up to and thank
the content feds through automatically. Send messages about your page
people who have ‘retweeted’ or passed on my messages to their
to your friends and ask them to highlight it to people who they think
followers. And I take part in ‘Follow Friday’ where you recommend good
might be interested.
people to follow. I share what I’m working on and who I’m meeting, and
Once you have a few fans of your page, your messages will be seen by
even occasionally mention what I’m eating! You need to be clear that
them and, more importantly, by their friends who visit their profiles. The
Volume 1 – Issue 5 - Copyright ©2010 TeleWorkersDigest - All Rights Reserved
Page 5

---

The TeleWorkers Digest
Vo
V l
o . 1
1 –

Iss
s ue 5
word can spread about your business to people who are contacts of your
Twibes: join groups to help you find like minded tweeters, or start
contacts.
your own group.
Add in the occasional exclusive offer for Facebook fans of your page and
Antonia Chitty helps mums develop their businesses
people will have even more reason to sign up.
through www.themumpreneurguide.co.uk and
offers PR training and advice at www.acpr.co.uk
I hope you now have a better idea of how to use social media for your
business. I’ll be writing about the more on The Mumpreneur Guide Blog

– or why not follow me on Twitter – my username is @antoniachitty

Twitter isn’t hard to use, but there are some handy tools to make it much

easier. Try:
Tweetdeck: helps you divide the people you are following into

columns – much easier to see at a glance who’s saying what. You
can add in search columns to make it easier to follow topics of
interest to you. It also allows you to link Twitter up with Linked in
and Facebook
Hootsuite: Does all of the above and allows you to schedule
tweets in advance; very helpful if you are planning marketing
messages for the month ahead.
Twitterfeed: A helpful tool to automate linking up Twitter, blogs
and Facebook. Check out Friendfeed too.

Social Oomph: Allows you to vet followers, send automated
replies and schedule tweets in advance.

Twitbacks: Customise the way your Twitter page appears so that
Paid Advertisement
you showcase your business in the space on the left side.

Volume 1 – Issue 5 - Copyright ©2010 TeleWorkersDigest - All Rights Reserved
Page 6

---

The TeleWorkers Digest
Vo
V l
o . 1
1 –

Iss
s ue 5
SEO Link Building Made Easy - by H E Muller
•
Press releases

•
Facebook and Twitter
SEO link building is the cornerstone of a successful search engine
•
Bookmarks
optimization strategy. Every website needs to build links in order to be
•
Directories
ranked by the search engines on the results pages. Link building can be

frustrating and it is easy to build low value ineffective links.
Article Marketing

This is a very effective link building tool and can also be used to establish
What is SEO link building?
credibility. Articles should be written using your keywords (keyword
SEO link building is defined as the process through which high value
density of 3% - 6%) and should relate to your website, product or
backlinks to your site are obtained from high ranking websites. Your
services. Always ensure that the links back to your website contains your
keywords should always be used within the anchor text of the link to
keywords in the anchor text. Follow the guidelines and rules of the article
ensure maximum value. Links can be generated through advertisements,
directories when submitting articles to ensure that your articles are
comments, articles, press releases, social media or bookmarks on social
published.
sites.


Comments on Blogs or Forums
Why build links?
Links can be created by commenting on blog or forum posts. It is
Search engines place a lot of importance on the quantity and quality of
advisable to place a link back to your website in your username and not in
backlinks to a website. Links form a big part of the algorithm used by
your comment. This method of SEO link building has been abused and
search engines to determine ranking and links from high volume websites
you may find that a lot of blogs and forums delete comments that do not
have the ability to generate a lot of traffic to your website. Websites with
add value. For maximum results it is advisable to comment on blogs or
a lot of quality links are seen as experts on their subject matter and will
forums that relates to your website, service or product and that allows
therefore rank high on the search engine result pages.
do-follow links.


How can SEO links be build?
Reciprocal Links
There are numerous SEO link building methods that can be used to build
It is a good idea to have a few quality reciprocal links to high PR websites.
backlinks. Some of the acceptable and widely used methods are:
When two websites link to each other it is called a reciprocal link. Always

link to a website with a high PR (page rank)that relates to your service or
•
Article marketing
product. Links can be obtained through contact with the webmaster of
•
Comments on blogs or forums
the website that you want to link to and some websites have an
•
Reciprocal links
automated process. It is important to make sure of the PR of the page
•
One-way links
that links to you since not all website pages have the same PR.
Volume 1 – Issue 5 - Copyright ©2010 TeleWorkersDigest - All Rights Reserved
Page 7

---

The TeleWorkers Digest
Vo
V l
o . 1
1 –

Iss
s ue 5
One-way Links
What not to do
High value one-way links are the gold of SEO. The search engines allocate
•
Do not make use of link farms
more value to one-way links than reciprocal links. Posting content (not
•
Do not build links from banned sites
comments) on popular blogs or high PR websites generate quality one-
•
Do not build links from gambling or porno sites
way links. Some blogs and websites allow guest posts and it is important
•
Do not build massive amounts of links in a short period of time
to build a relationship with these type of sites. Always manage your links
•
Do not use black hat techniques
to ensure maximum value and only build links from established websites

in good standing.
The key to a successful SEO link building strategy is to continuously build

high quality links over a period of time. You should aim to build 10-20
Press Releases
links per day using a combination of methods. This should not take you
One-way links, awareness and traffic can be generated through press
more than an hour daily and is worth the effort. It is important to
releases. This method has also been abused and the search engines are
understand that SEO link building takes time and will not push your
aware of this. Only submit a press release when you have something to
website to the number one position on the results pages overnight.
share or announce and make sure that it is well written. You should

ideally not submit more than 4 press releases in a year.
H.E.Muller is the owner of The Link Building Guy and provides SEO

Link Building, SEO article writing, video marketing and social media
Facebook and Twitter
optimization services.
Promoting your website through Facebook and Twitter is a must. High

quality links generating traffic to your website can be build through these
sites. You can reach a lot of potential customers and improve your
rankings by using these two sites effectively.

Bookmarks
Another method that has been badly abused. One-way links can be build
by bookmarking your websites on various social sites. The value of these
links have decreased due to abuse but it is still a viable SEO link building
method.

Directories
You can build one-way links by submitting your website url to directories.

Paid Advertisement
Try to limit your submissions to directories with a high PR.

Volume 1 – Issue 5 - Copyright ©2010 TeleWorkersDigest - All Rights Reserved
Page 8

---

The TeleWorkers Digest
Vo
V l
o . 1
1 –

Iss
s ue 5
Getting The Most From A Blog Post – by S Pritchard @hiremyparents
Go to digg.com and do a search on your keyword. The results will be the
most popular blog posts on earth about your subject. Steal and slightly
People blog for a variety of reasons. Some for pleasure, some as therapy.
adjust the headline. Wasn't so bad was it?
However, if you're reading TWD then it's a fair bet that you blog to attract
traffic to your site, something to perk the interest and drive leads and
So you've got the perfect post and headline to throw out to the world.
customers.
What's next? Syndication.
So what's the best way to drive the traffic using your blog?
For many years I've used twitterfeed to grab my RSS feed and then
ping.fm to throw it out to all my social networks and blogging platforms.
Well the best way involves at least a day of pinging, bookmarking,
It works great when it works but when it breaks down it's like looking for
keyword density testing, RSS'ing and repinging followed by the same
a needle in a haystack to fix. I then moved on to onlywire.com but again I
every 24 hours for a few days. If you're a professional marketer or you
found it unreliable, not a set and forget. Currently I use wp-syndication
can outsource then enjoy. However, if you just want the biggest bang for
which, so far, I've found brilliant, but it only works on a wordpress site.
your buck read on.
Which, if you’re serious, you should be using anyway.
First, write your post. Make it the best you can and try and answer some
Done. Great headline syndicated all over the net. But why stop there?
burning question, or ask a question, which will provoke a response.
Now you've got a great post why not stick it up on ezinearticles as an
Indeed, ask for comments at the end. The more comments you get the
article or copy it on to posterous.com to syndicate more?
more the search engines will believe your content is relevant.
It's all a matter of priorities. If you've got a business to run do the basics
Next, pick a keyword. Now keyword research is a whole semesters at
as described above, it's 80% of the way there. If your one goal in life is
university but for now just pick the most base phrase relevant to your
traffic then go crazy and push your content into every corner of the
topic. Maybe 'cross stitching'? When you've chosen the keyword put it in
internet.
everywhere in the post where it would appear naturally, where it doesn't
seem forced.
If you absolutely want the most traffic to your site then you want SENuke.
I used it for years and I insist my SEO guy uses it now. It's not cheap, and
OK - so we have a blog post with your keyword placed in a number of
some may say it's unethical, but you're trying to earn a living here, right?
times, but not so it looks forced. Next -
Steve is the CMO at hiremyparents.com and a consultant for small
The headline. This is where you grab the surfers attention and force them
businesses with big web dreams – steve@hiremyparents.com
to click for further info. This is the make or break. So how to write a world
class headline? Cheat.
EARN AS YOUR SEARCH FOR FLEXIBILITY!
GRAB YOUR FREE MEMBERSHIP TO HIREMYPARENTS.COM
Volume 1 – Issue 5 - Copyright ©2010 TeleWorkersDigest - All Rights Reserved
Page 9

---

The TeleWorkers Digest
Vo
V l
o . 1
1 –

Iss
s ue 5
At What Price Your Customer? A Fairytale – by Alli Price @motivatingmum
probably booked at least one job from my recommendations (that they
wouldn’t have had otherwise). Would that change your mind?
Let me tell you a story:
The point of this story isn’t however, that we should all start throwing
‘Once upon a time there was a girl who needed work done on her ceiling
vouchers about, but that it might pay to get to know your customers and
fan. After much messing about, the engineers managed to fix it but the
what you would need to do should this sort of situation arise. What
service wasn’t great and she decided to give feedback to the company.
would make them happy? What would make them shout your name
Expecting, at best, an apology she was stunned when they offered her a
from the roof tops? And what just wouldn’t be enough?
£30 voucher for M&S. All was forgiven!
I know what would have helped in the second story. A phone number. If
Meanwhile, in a land far, far away another girl was interested in buying a
this business had done some detailed research they may have found that
product on a website. She had a query regarding the product and wanted
when selling online, customers like to have the opportunity to make a call
to call someone and ask about it but couldn’t find any contact numbers.
She ended up buying the product from someone else that could answer
if need be. To me, not putting a phone number on a website is akin to
her question over the phone.’
saying they are happy to take my money but won’t put in any time to
actually warrant the taking.
Does this fairytale sound familiar? I’m sure you’ve heard it before, I know
I have. And, as with all fairytales there is always a moral (okay, maybe I’m
When making the decision to not include their phone number on their
thinking of fables but you get the idea). The moral of this is, at what price
site they should have been asking themselves ‘Will we lose sales by doing
your customers?
this?’ and if so, does the loss in sales outweigh the time it takes to answer
In the first story, the Head Office was prepared to spend £30 to keep me
calls.
(sorry, the beautiful and radiant princess!) as a customer. When they
communicated their apologies over the phone and offered the voucher,
How did the first company get it so right? Well, I rang and asked them
my annoyance disappeared. This was partly because £30 was over and
and this is what they had to say:
above anything I was expecting and because this generous offer showed
me that they actually did care about my experience and were willing to
1. They had researched the demographics of people that used their
do something about it.
service and found they were mostly renters. They determined that
an M&S voucher would appeal to this market as it would help with
Now you might be thinking that £30 for every dissatisfied customer is
grocery shopping and home expenses.
above and beyond anything you can afford, but is it? What if I told you
2. They trialled several offers and found the voucher received the most
that I then told everyone I knew about the service I had received and they
positive response.
Volume 1 – Issue 5 - Copyright ©2010 TeleWorkersDigest - All Rights Reserved
Page 10

---