Work in Progress: Thoughts on Design Leadership

Work in Progress: Thoughts on Design LeadershipAIGA Seattle “Design Business for Breakfast”David Sherwin + Justin Maguire14 April 2010Photo 470780785by ewen and donabelremix cc licenseflickr.comGO HERE.Work in Progress: Some Thoughts on Design Leadership David Sherwin© 2010 frog designApril 14, 20102What does it mean to be a design leader?Work in Progress: Some Thoughts on Design Leadership David Sherwin© 2010 frog designApril 14, 20103SOMETIMES THIS…A provisionAl Definition:Design leaders guide organizations in planning and fulfilling desired outcomes for their clients—and growing better designers in the process…Work in Progress: Some Thoughts on Design Leadership David Sherwin© 2010 frog designApril 14, 20105the reAl Definition of Design leADership:Design leaders make awesome s*@% happen.Work in Progress: Some Thoughts on Design Leadership David Sherwin© 2010 frog designApril 14, 20106 “ When we have a ‘concept’ and people smile, we take the next step. When there are questions, we go back and try harder.” — hartmut esslinger, founder, frog designWork in Progress: Some Thoughts on Design Leadership David Sherwin© 2010 frog designApril 14, 20107Point of Sale Concept for Intelthe fine bAlAnce betWeen strAtegic plAnning AnD creAtive vision is WhAt mAkes A Design orgAniZAtion fUnction.design leadershipdesign creative mgmtvisionWork in Progress: Some Thoughts on Design Leadership David Sherwin© 2010 frog designApril 14, 20108 Creative vision:“ Designers have a prescriptive job. They suggest how the world might be; they are all futurists to some extent.” —Brigitte Borja de MozotaWork in Progress: Some Thoughts on Design Leadership David Sherwin© 2010 frog designApril 14, 20109“The Future of Health Care is Social,” from a frog design project for Fast CompanyJust managing desm iggndesigners may not be m tdesign leadership.crv ei aWork in Progress: Some Thoughts on Design Leadership David Sherwin© 2010 frog designApril 14, 201010s ti io vn e