This is not the document you are looking for? Use the search form below to find more!

Report home > Education

Writing Effective Article Headlines

0.00 (0 votes)
Document Description
Not enough attention is placed on the #1 component of any piece of advertising material or news article. Most people only read headlines before deciding whether or not to continue reading.
File Details
  • Added: February, 02nd 2011
  • Reads: 288
  • Downloads: 2
  • File size: 19.37kb
  • Pages: 2
  • Tags: writing, writing articles, article headlines, aritlce writing, write
  • content preview
Embed Code:

Add New Comment

Related Documents

Writing Effective Learning Journals

by: niklas, 12 pages

Writing effective learning journals Materials developed by the Learner Development Unit at the University of Bradford The Plan… Clarify the role and purpose of learning ...

Writing Effective Use Cases

by: ishaan, 49 pages

Harsh Jegadeesan’s CLASSROOM EFFECTIVE USE-CASE WRITING BITS Pilani Off-Campus Work-Integrated Learning ...

Writing Effective Opening And Closing Paragraphs

by: gabrjel, 8 pages

Kristen Sargent English Comp 1102 April 30, 2009 Opening Paragraph is your introduction. Its ? where you introduce your topic of writing to your audience. ? Your ...

Article Writing Secrets

by: rowdyrhodes, 14 pages

The Best of Affiliate Classroom Magazine provides Four Article Writing Secrets For Non-Writers. The process of writing articles scares some people who don't consider themselves writers. But the ...

5 Tips On How To Choose Article Writing Services

by: braincarlson124, 1 pages

With the advent of the Internet, content writing has become one of the most important tools for promoting your website. Writing articles about your products or services is one of the best ways to ...

Brandon Family Lawyer Noted for Expert Counsel on Timing of Divorce and Bankruptcy

by: lawfirmnewswire, 2 pages

Brandon, FL (Law Firm Newswire) April 12, 2011 Family law and bankruptcy attorney Laurel A. Tesmer, Esq. has received a lot of kudos lately. From her active role in Leadership Brandon this year to ...

Boundary-less Brand Management, Beyond the Brand Management

by: Ali Murtaza, 8 pages

20th Century Brand Management covers only those outlines, which have limited scope in this era & were driven at the pattern of old Sales & Marketing Concept. While the purpose right behind ...

Scrap Gold Buyers - How to Sell Scrap Gold Jewelry for a Higher Profit

by: goldrushmill, 1 pages

The reason I am writing this article is in hopes that it will improve your chances of receiving top dollar for your old unwanted gold jewelry and silver jewelry. Look, we all need extra money now ...

Article Review-Writing Sample

by: rajna, 8 pages

Article Review-Writing Sample

Article Review-Writing Sample

by: ruri, 8 pages

Article Review-Writing Sample

Content Preview

Articles & Ezines

Writing Effective Article Headlines

Not enough attention is placed on the #1 component of any piece of
advertising material or news article.

Most people only read headlines before deciding whether or not to
continue reading.

Here are five ways to grab your reader's attention and hold it from
the start:

1. Get self interest in to every headline that you write
Always try to make your headline suggest to the reader that there
is something there that they want. I can't stress enough how
fundamental this rule is.

The self interest element of the headline should be very obvious yet
this rule is violated on a daily basis by millions of writers.

2. Use the news in your headline
If you've got news such as a brand-new product that you're coming
out with or promoting, or a new way to use an old product, always
try to use that news by incorporating it into your headline and in a
prominent way.

3. Try to avoid headlines that only provoke curiosity
If you combine curiosity with news or self interests, then that's an
excellent way of adding more punch to your headline.

Curiosity by itself is not enough to attract and hold the reader's
attention long enough to continue reading the rest of your copy.

4. Try to refrain if possible from negativity
There are many that use negative headlines to attract readers.
Some people call it the "roadside crash" or "rubbernecking"
technique. This may seem to work in the short run, but in the long
run they can negatively brand your products or services.

I like to always stay positive, therefore attracting people that want
to be positive and that are actively looking for information or
products that can positively impact their lives and the lives of the
people they care about.

5. Suggest quick and easy
Use your headline to suggest that there is a quick and easy way for
your target audience to get something they want.

Most people, and especially Americans, are always looking for a
faster, more time saving, easier way of doing things.

If you can suggest that idea in your headline, then you have a much
greater possibility of that person continuing to read the rest of your
copy to find out more about your solution.

These five rules have been religiously followed by some of the
biggest and best advertising agencies in the world.

The wonderful thing is that you can use the same techniques to
boost your off-line or online business.

Webbz Author

Presented by Webbz Writing

“Making writers into authors and authors better writers”

Webbz Writing

Writing Effective Article Headlines



Your download will begin in a moment.
If it doesn't, click here to try again.

Share Writing Effective Article Headlines to:

Insert your wordpress URL:


Share Writing Effective Article Headlines as:



Share Writing Effective Article Headlines.

Enter two words as shown below. If you cannot read the words, click the refresh icon.


Share Writing Effective Article Headlines as:

Copy html code above and paste to your web page.