www.batteryfast.co.uk-Apple without Steve Jobs : Who Are Winners and losers?

batteryfast.co.uk
August 26, 2011
Apple without Steve Jobs : Who Are
Winners and losers?
Apple without Steve Jobs : Who
Complete Coverage: Steve Jobs resigns
Are Winners and losers?
Yes, Steve Jobs is still Apple's chairman, but as he
retires from being Apple's CEO, everything in tech-
nology will change. My question for today: "Who
will win and who will lose?"
Some people are still in denial. They think that Steve
Jobs retiring as Apple's CEO won't change Apple
much. I beg to differ. I think it changes everything.
Further, I think it changes far, far more than just
Apple's role in the world.

First, while Apple's new CEO Tim Cook looks to be
a fine choice, he's no Steve Jobs. No, I don't think
the sky will fall on Apple now that Jobs is no longer
CEO, but for almost 20 years now Apple has been
Jobs' company. Ever since he came back from exile
in NeXT, Jobs, and no one else, has led innovation
print
joli
at Apple.
You don't replace a Steve Jobs easily. Actually, you
can't replace him at all. Love him or hate him, he's
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batteryfast.co.uk
August 26, 2011
Apple without Steve Jobs : Who Are Winners and losers?
a genius and you can't just go out on the street and
Hewlett-Packard:
hire genius. So, in the short run, Apple will be fine.
They'll still dominate smartphones and tablets. Two,
HP is looking even dumber than before. Bad enough
three years down the road, it will be a different story.
that HP's CEO Leo Apotheker had already blunde-
red by killing off its tablet business and announcing
As I said, though, Jobs moving out of the spotlight
that HP was spinning off its PC business, but now
will affect far more than Apple. Here are my quick
HP has surrendered to Apple on PCs and tablets...
thoughts on what his departure will mean for the
just before Apple's general retired from the field
other technology players.
of battle. I don't think Apotheker cares at all. He
want to recreate his old company, SAP, or become a
Android manufacturers and developers:
cut-rate version of IBM, but anyone who ever cared
about HP's orphaned business lines should really be
Break out the champagne, get the party started, sure
asking themselves what the heck is going on here.
the iPhone 5 is coming. Yes, the iPad 2 is still the
tablet of choice. But, and this is a big but, Jobs will
IBM:
no longer be regularly appearing to say the magic
words "One more thing" and have everyone with
You know what? IBM won't be effected one darn
a credit card ordering a new iOS device
bit by Jobs' retirement. I mention Big Blue only
because there was a time when they really were
This is Android manufacturers and developers' big
mortal enemies. How things change! Today, IBM
chance. Don't blow it. As my buddy David Gewirtz
has transformed itself into a services giant, much
points out, there are a lot of reasons not to buy An-
to HP's envy, and Apple owns the hearts and minds
droid devices. Make him, and everyone else who
of the consumer market.
might buy an Android smartphone or tablet, happy
and fix these problems.
Microsoft:
Dell:
Too little, too late. Yes, Windows Phone 7.5 Man-
go looks promising; yes Windows 8 looks interesting
Michael Dell must be one happy CEO. Not only does
too. So what? I can't find anyone, except the most
HP give up on the PC market, but now Apple won't
die-hard Windows fanboys, who is interested in
be quite as aggressive as it has been for the last few
Windows phones. Windows tablets? They're still
years. The PC market's margins are still as razor
out there but they've never sold well.
thin as ever, but it seems certain now that Dell will
get a bigger share of the PC pie. Life is good.
As for the PC, I think it's very telling that XP has
only now fell beneath the 50% market share mark.
Google:
It's pretty darn clear to me that PCs are indeed be-
coming legacy devices. At the same time, it clear
Google bought Motorola Mobility for its patents,
that people are buying Macs, iPhones, and iPads
but now that Apple no longer has Jobs at the helm,
in greater quantities than ever. Windows-based
print
joli I wonder if they'd be tempted to really add being a
hardware just isn't moving the way it used to be. I
serious smartphone manufacturer to the compa-
don't see Jobs leaving changing this trend.
ny's ever increasing to-do list. I doubt it, but still,
I wonder...
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batteryfast.co.uk
August 26, 2011
Apple without Steve Jobs : Who Are Winners and losers?
I could be wrong about the details here. My crystal
How Today's Students Use Technology
ball has had cracks in it before. The one thing I do
know for certain, though, is that Jobs leaving the
To read more good posts, please follow us on Twit-
CEO office changes everything in technology, and
ter:
http://twitter.com/batteryfastuk
not just what's been happening with Apple.
Thank you!


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