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By Dan O'Day

by: rika, 4 pages

Attendees will learn a huge amount of both fundamental and advanced principles of Radio advertising. Most people who write lots of Radio copy have never learned how the medium really works. At best, ...

Creativity, problem solving and innovative science : Insights from history, cognitive psychology and neuroscience

by: shinta, 12 pages

This paper examines the intersection between creativity, problem solving, cognitive psychology and neuroscience in a discussion surrounding the genesis of new ideas and innovative science ...

LATERAL THINKING IN INFORMATION RETRIEVAL

by: shinta, 7 pages

Edward de Bono is widely recognised as the inventor of lateral thinking techniques and in his 1970 classic book on the subject he states: “Because of the way the mind works to create ...

Estonian Teachers Understandings of Creativity and Learning Strategies

by: shinta, 9 pages

Creativity and learning strategies are considered an important part of the learning process by several researchers (Hartley, 2006; Torrance, 2003; Simpson, 2004). Tellez (2003) noted that ...

Cultural Borders and Mental Barriers: The Relationship Between Living Abroad and Creativity

by: shinta, 15 pages

Despite abundant anecdotal evidence that creativity is associated with living in foreign countries, there is currently little empirical evidence for this relationship. Five studies employing a ...

Why We Sing the Blues: The Relation Between Self-Reflective Rumination, Mood, and Creativity

by: shinta, 7 pages

Past research has shown that creative behavior is associated with a higher risk for depression. The authors hypothesized that a 3rd underlying factor, namely, self-reflective rumination, may ...

Creating a Vision of Creativity: The First 25 Years

by: shinta, 11 pages

This article describes three stages of my attempts to understand, measure, and develop creative thinking. The first stage explored creative intelligence. The second investigated a theory of ...

The Effects of Uncertainty Avoidance on Brand Performance: Marketing Creativity, Product Innovation and the Brand Duration

by: shinta, 19 pages

This paper investigates the link between brand performance and cultural primes in high-risk, innovation-based sectors. In theory section, we propose that the level of cultural uncertainty ...

The development of creative problem solving in chemistry

by: samanta, 18 pages

The object of this paper is to show how research has gone hand in hand with development to produce materials for teaching and learning which take problem solving well above the level of algorithmic ...

Knowledge Integration in Creative Problem Solving

by: samanta, 6 pages

Most psychological theories of problem solving have focused on modeling explicit processes that gradually bring the solver closer to the solution in a mostly explicit and deliberative way. This ...

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