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stereotype activation

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Automaticity of Social Behavior : Direct Effects of Trait Construct and Stereotype Activation on Action

by: shinta, 15 pages

Previous research has shown that trait concepts and stereotypes become active automatically in the presence of relevant behavior or stereotyped-group features. Through the use of the same ...

"Math is Hard!" The effect of gender priming on women's attitudes

by: shinta, 9 pages

In three studies, we examined the effect of a self-relevant category prime on women’s attitudes towards the gender-stereotyped domains of arts (positively stereotyped) and mathematics ...

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