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the marketing mix
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Marketing, the Marketing Mix (4P's), and the Nine P's
by: shinta, 4 pagesMarketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational ...
THE MARKETING MIX OF IMC: A MOVE FROM THE 4 P'S TO THE 4C'S
by: shinta, 3 pagesToday’s companies, marketers and brands face an ever-changing environment and with the continuing developments in computers and communication technology, the increase in ...
